Real Time above all.
Data is the new oil. Real time data is putting oil in a Ferrari rather than a tractor.
We’re always looking for data partners that can provide valuable real time data for advertisers interested in doing dynamic DOOH and properly assessing campaign results. Although not all data Blindspot works with can be real time, we prioritise that type of suppliers.
Real time data can come in many shapes and forms. DOOH mostly works with location based data, such as:
- Age and Gender of people exposed to location-based DOOH ads
- Dwell time
- Consumer profile and behaviour
- Car type and car traffic
- Website traffic behaviour
- Footfall traffic increase
- Retail or online sales
- Social Media data such as trending topics or other information
- Event data (such as concerts and other public gatherings)
These are just a few examples of the type of data Blindspot works with in order to allow clients to plan dynamic campaigns and correlate campaign performance to actual business results. While Blindspot is making efforts to standardise data offerings and make them available for any type of client, some of these data sets are only available on demand and based on a bespoke integration.
If you’re a data provider curious about how we can work together, please don’t hesitate to reach out.
The works we are proud of
How bfound increased search traffic using hourly digital billboards and CPC optimization
Blindspot & Carrefour – using contextual DOOH to increase in-store sales
Driving search and PPC performance through digital billboards – Fujifilm Instax case study
The GameStop billboard that broke the internet
How Wokyo Noodle Bar increased sales by 54% using digital billboards