Blindspot & Carrefour – using contextual DOOH to increase in-store sales

| Blindspot

Supermarkets are crowded places. There are a lot of brands competing for your attention at the same time. So how does one manage to stand out in the clutter and make a lasting impact, but, more importantly, convince customers to buy more?

Together with Carrefour, Blindspot helped Aqua Carpatica test and find the answer to this question. Aqua Carpatica planned 57 different contextual creatives on digital signage within key Carrefour locations. Through Blindspot’s technology, they were able to serve each message precisely at the right time and increase their chances of being consumers noticing the message. And they did.

The contextual campaign resulted in a a 32% increase in total sales volume. 

More information on the campaign can be seen in the video below – we hope this inspires you to think differently about your next Digital Out of Home campaign. Curious to learn more? Reach out.

 

TOP LOCATIONS

Billboards in city 

London Billboards

Billboards in London

Discover billboards and be seen in The Magic City.

Times Square billboards

Times Square billboards

Now affordable for everyone with Blindspot

Chicago Billboards

Billboards in Chicago

Be seen in the Windy City, the second-largest city in America.

Atlanta Billboards

Billboards in Atlanta

Be seen in The Big Peach, the heart and soul of America’s economy.

Las Vegas Billboards

Billboards in Las Vegas

The City of Lights awaits your ads to come into town. Browse for a billboard now!

Los Angeles Billboards

Billboards in Los Angeles

The City of Angels is waiting to see your ad come to life. Browse billboards now!

Miami Billboards

Billboards in Miami

Discover billboards and be seen in The Magic City.

NY Billboards

Billboards in New York

Discover the best billboards in New York with prices starting as low as $1.

case studies

The work we are proud of

How bfound increased search traffic using hourly digital billboards and CPC optimization

Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic

Driving search and PPC performance through digital billboards – Fujifilm Instax case study

The GameStop billboard that broke the internet

How Wokyo Noodle Bar increased sales by 54% using digital billboards