Blindspot & Carrefour – using contextual DOOH to increase in-store sales
Supermarkets are crowded places. There are a lot of brands competing for your attention at the same time. So how does one manage to stand out in the clutter and make a lasting impact, but, more importantly, convince customers to buy more?
Together with Carrefour, Blindspot helped Aqua Carpatica test and find the answer to this question. Aqua Carpatica planned 57 different contextual creatives on digital signage within key Carrefour locations. Through Blindspot’s technology, they were able to serve each message precisely at the right time and increase their chances of being consumers noticing the message. And they did.
The contextual campaign resulted in a a 32% increase in total sales volume.
More information on the campaign can be seen in the video below – we hope this inspires you to think differently about your next Digital Out of Home campaign. Curious to learn more? Reach out.
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