Supermarkets are crowded places. There are a lot of brands competing for your attention at the same time. So how does one manage to stand out in the clutter and make a lasting impact, but, more importantly, convince customers to buy more?
Together with Carrefour, Blindspot helped Aqua Carpatica test and find the answer to this question. Aqua Carpatica planned 57 different contextual creatives on digital signage within key Carrefour locations. Through Blindspot’s technology, they were able to serve each message precisely at the right time and increase their chances of being consumers noticing the message. And they did.
The contextual campaign resulted in a a 32% increase in total sales volume.
Billboards in city
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