New York Billboards from $0.17/Play

Billboard ranking points

Digital Billboard Inventory & Screen Formats in NYC

Blindspot connects 3M+ screens through partnerships with the media owners and operators in this market, real screens, bookable by the hour. A sample of partner assets here:

New York billboard at 630 Lee Rd, bookable by the hour on Blindspot — 630 Lee RdNew York billboard

New York billboard at NY-104 Service Rd, bookable by the hour on Blindspot — NY-104 Service RdNew York billboard

New York billboard at 399 NY-31, bookable by the hour on Blindspot — 399 NY-31New York billboard

New York billboard at 100 E Highland Dr, bookable by the hour on Blindspot — 100 E Highland DrNew York billboard

New York billboard at 419 Averill Ave, bookable by the hour on Blindspot — 419 Averill AveNew York billboard

New York billboard at I-490, bookable by the hour on Blindspot — I-490New York billboard

Imagery from media-owner/operator partners. Live availability and per-screen pricing show in the platform.

Location insights

Where Manhattan Billboards & NYC Media Deliver the Most Reach

New York is the most demanding OOH market on earth and the most rewarding. Times Square and Midtown carry tourists and commuters, SoHo and the Village run on retail and nightlife, and the subway keeps millions in view between. Every neighborhood is its own audience, and the rhythms shift block by block and hour by hour. The screens are iconic and the competition is fierce, so a sharp hourly plan beats a blunt citywide buy every time.

Manhattan flow map · typical weekday● Stylized

Harlem

UWS

Central Park

UES

Columbus Cir

Midtown

Grand Central

Queens edge

Hudson Yards

Penn / Herald

Times Square

Bryant Pk

Murray Hill

Chelsea

Flatiron

Union Sq

SoHo

FiDi

Brooklyn edge

QuietPeak flow

New York · DOOH coverage map · stylized● per-play pricing

FootfallPeak

Footfall rhythm · by hour

Commuterspeaks 7–10 AM & 5–8 PM

Shoppers & touristspeaks 12–7 PM

Nightlife & eventspeaks 7 PM–12 AM

12AM6AM12PM6PM11PM

Commuter tide, twice a day

Penn, Grand Central, and Herald Square surge 7–10 AM and 5–8 PM. Book exactly those hours and your frequency doubles for the same budget.

Tourist plateau, all afternoon

Times Square and Fifth Avenue hold heavy footfall from noon to late evening, long windows where dwell time, not rush, does the work.

Neighborhood nights

SoHo and Union Square shift from shopping to social after 7 PM. Different audience, same screens, swap the creative, not the location.

Formats

Every Digital Billboard Format in New York City, One Map

From a highway bulletin to a single mall screen, Blindspot puts New York's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour.

Digital billboards & LED

Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.

Street-level & urban panels

Pedestrian-scale panels and citylights in high-footfall corridors.

Bulletins & roadside

Highway and arterial bulletins built for commuter frequency.

Mall & retail screens

High-intent shoppers from midday to evening.

Transit & place-based

Stations, transit and place-based screens with captive dwell.

Iconic & landmark

Landmark and spectacular placements for brand statements.

Location intelligence summary

How New York Traffic Patterns Shape Billboard Advertising

New York doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that reality is hourly: pay for the windows when your audience owns the sidewalk, skip the ones when it doesn't.

Objective	Book these zones	Best hours
Brand launch	Times Square + SoHo	6–11 PM
Commuter frequency	Penn, Herald Sq, Grand Central	7–10 AM · 5–8 PM
Retail foot traffic	SoHo, Fifth Ave, Union Sq	12–7 PM
B2B / decision-makers	FiDi, Flatiron, Midtown	Weekdays 8 AM–6 PM
Nightlife & events	Times Sq, Lower East Side	7 PM–1 AM

Match the tide, not the calendar

A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into NYC's proven peak windows.

Creative by daypart

Morning commuters read in 2 seconds; evening Times Square crowds dwell for minutes. Run different creative by hour on the same screens.

Proof, not vibes

Every play is logged. NYC campaigns on Blindspot have produced measured results, like Snoop Dogg's idea-to-Times-Square-in-48h moment at 100× ROI.

The zones above already draw a specific buyer: finance and B2B in FiDi and Midtown (see DOOH for B2B and DOOH for fintech), retail along SoHo and Fifth Avenue, startups around Flatiron, New York's Silicon Alley (see DOOH for startups), and brand launches in Times Square (see DOOH for app launches).

Book New York by the hour →

Cite this

New York Billboards: Key Facts & Pricing at a Glance

Quotable, self-contained, sourced, Blindspot, June 2026

Blindspot's live New York screens: 59,840 bookable screen locations across all five boroughs, including the One Times Square Spectaculars, the Nasdaq Tower, and The Beast in Times Square.
New York billboard costs range from under $100 for hourly digital slots to $50,000–$100,000+/month for premium Times Square screens.
Times Square draws 350,000+ pedestrians daily; Penn Station and Herald Square move 600,000+ transit riders on weekdays.
On Blindspot, New York billboards are booked by the hour and priced per play, Times Square exposure starts around $40.
NYC commuter footfall peaks 7–10 AM and 5–8 PM; tourist and shopping zones peak 12–7 PM; entertainment zones peak 7 PM–midnight.
Blindspot operates 3M+ digital screens in 50+ countries, with self-serve hourly booking and verified play logs.

Pricing · updated June 2026

New York Billboard Cost: Pricing Guide

Billboard advertising cost in New York varies by format, location, and time of day. Blindspot displays live per-play pricing and availability directly on the map, whether you're booking Manhattan billboards, transit screens, street-level placements, or digital billboards in NYC.

Format	Price per play	Typical presence	Why it works
Times Square icons	from ~$40 per play	$50,000–$100,000+ per month at full takeover scale	One 15-second play on a giant, bought solo, no contract
Digital bulletins (highways, approaches)	$0.50–$5 per play	$2,500–$15,000 typical 4-week presence	BQE, Cross Bronx, tunnel approaches, commuter reach
Urban panels & street level	from ~$0.20 per play	$100 buys hourly slots in outer corridors	SoHo, LES, Williamsburg foot traffic
Transit & station screens	$0.30–$3 per play	$1,200–$8,000 per 4-week cycle	Penn, Grand Central, subway concourses

No minimums · no contracts · pay per verified play · hourly scheduling per screen

Four things move the price on any New York screen: the format (a Times Square icon costs far more per play than a street-level panel), the zone (Times Square and Fifth Avenue carry the steepest footfall premium), the daypart (evening Times Square dwell prices above a quiet weekday morning), and how far in advance you book a takeover-scale placement, since the giant spectaculars sell out further ahead than a neighborhood urban panel.

What a campaign costs

New York Billboard Advertising Costs: Budgets 3 Ways

Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.

Launch moment

$500–$2,000

A few hundred plays across SoHo and the Lower East Side, or a Times Square day-part, enough for a launch-day splash.

Multi-borough push

$5,000–$20,000

Times Square evenings + Penn/Herald commute peaks + SoHo shopping hours over a few weeks.

NYC takeover

$50,000+

Times Square spectaculars plus every borough corridor, the full 8.3M-resident, 60M-visitor stage.

FAQ

New York City Billboards & Billboard Advertising FAQs

How much do New York billboards cost per play or campaign?

Billboard advertising cost in New York depends on location, format, and campaign duration. Street-level inventory on Blindspot can start around $0.20 per play, while larger digital screens and transit placements cost more, and premium Times Square inventory starts around $40 per play. Traditional high-profile Manhattan campaigns can reach tens of thousands of dollars per month.

Do I need a permit to advertise on a New York billboard?

No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, so you're leasing airtime on an existing structure, not erecting a new one or filing for a new sign permit.

What creative specs do I need for a New York screen?

Specs vary by screen: a Times Square spectacular, a subway concourse panel and a highway bulletin each have different resolution, orientation and file requirements. Every screen shows its exact specs in the platform before you upload, so there's no separate spec sheet to chase down.

Can I book New York City billboards for just a few hours?

Yes. Blindspot lets you book New York City billboards by the hour and select specific screens and time periods across areas such as Midtown, SoHo, the Financial District, and other NYC neighborhoods. This makes it possible to concentrate New York billboard advertising around the locations and times most relevant to your audience.

How fast can my ad go live in New York?

Upload, pass creative pre-check, and you can be live in hours, Snoop Dogg's campaign went from idea to live in Times Square in 48 hours.

Are New York billboards available year-round?

Yes, but demand isn't flat. Holiday season and New Year's Eve push Times Square demand and prices to their peak, while outer-borough corridors run closer to base rates through the year. Hourly booking lets a plan follow the calendar instead of paying a flat rate all year.

What can I get in New York for $500?

Roughly 1,000–2,500 plays on outer-borough urban panels, a multi-day hourly presence on a commuter corridor bulletin, or about a dozen plays on a Times Square icon, enough for a launch-day moment.

Is there a minimum spend for NYC billboards?

No. Blindspot has no minimums, retainers, or platform fees, campaigns here have run on $50 of hourly digital slots and on $500,000 takeovers alike.

Can I combine a New York billboard with airport advertising?

Yes. JFK and LaGuardia both have their own Blindspot screens and pricing, separate from the city screens on this page, so you can plan arrival-to-Manhattan coverage across the airports and the five boroughs in one campaign.

How to book

Live in three steps

No sales calls, no contracts, self-serve from the map to live creative.

Pick screens & hours

Open the map, filter New York by zone and format, and select the exact screens and the exact hours your audience is out.

See the per-play price

Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.

Upload & go live

Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.

New York Billboards & Digital Billboard Advertising

Top New York City Billboards & High-Traffic Sites, Ranked