Montpellier DOOH · Place de la Comédie · Antigone · Tram · June 2026
A fast-growing southern city near 310,000 where students are a quarter of the population, from the Place de la Comédie and Antigone to the Écusson old town and a five-line tram, bookable by the hour, priced per play, matched to how Montpellier actually moves.
Montpellier billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Place de la Comédie, Polygone and landmark networks. On Blindspot, Montpellier screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Montpellier play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Place de la Comédie is one of Europe's largest pedestrian squares and the city's living room, carrying the heaviest footfall and longest dwell.
The Écusson, the medieval old town north of the Comédie, holds dense shopping lanes, dining and a strong evening crowd.
The planned neoclassical Antigone district runs east from the Comédie toward the Lez, mixing residents, offices and civic buildings.
The Polygone centre by the Comédie and the Odysseum leisure complex carry the city's heaviest retail and family flow.
The university campuses hold a student body near 70,000, a young crowd with high dwell around faculties and cafes.
The A9 motorway and city ring carry the heaviest drive-time flow into Montpellier, strong for commuter frequency.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Montpellier's media owners, JCDecaux France, Clear Channel France, Mediatransports among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Montpellier's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TaM Montpellier tram and bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Montpellier pivots on the Place de la Comédie, one of the largest pedestrian squares in Europe, with the Écusson old town spilling north into narrow shopping lanes and the planned Antigone district stepping east toward the Lez. A student body near 70,000, about a quarter of the city, keeps the centre young and busy late. The five-line TaM tram network moves the whole city, and the Polygone and Odysseum centres pull the retail flow. Buy the Comédie daytime daypart and the tram evening peak.
Écusson old town and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Polygone and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Place de la Comédie shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Montpellier doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Place de la Comédie + Écusson old town | 6–11 PM |
| Commuter frequency | Antigone district, Écusson old town | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Polygone, Place de la Comédie | 12–8 PM |
| B2B / decision-makers | University quarter, Écusson old town | Weekdays 9 AM–6 PM |
| Tourism & events | Place de la Comédie, A9 | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Montpellier’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.27 per play | $100 buys hourly bursts on the A9 and city ring | drive-time commuter reach |
| Comédie digital spectacular | from ~$0.46 per play | the main pedestrian square | footfall and tourist dwell |
| Écusson old-town digital | from ~$0.43 per play | the medieval shopping lanes | dining and evening audiences |
| Polygone retail digital | from ~$0.40 per play | the central shopping centre | weekend shopper crowd |
| TaM tram screens | from ~$0.28 per play | the five-line tram stops | student and commuter reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the A9 and city ring.
Multi-zone Montpellier push
The Comédie, the Écusson and the tram network running together across peak dayparts.
City-centre flagship
Full Comédie and Écusson saturation timed to a festival or the start of the student term.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Montpellier screens are priced per play and booked by the hour, entry plays start around $0.27, with no contracts or minimums.
Place de la Comédie ranks #1 for reach and dwell. For premium and B2B audiences, Écusson old town leads; for retail intent, Polygone; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Montpellier screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Montpellier onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as JCDecaux France, Clear Channel France, Mediatransports.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Écusson old town corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Montpellier campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Montpellier by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The young south. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
