Mobile DOOH · Dauphin Street · USS Alabama · Mardi Gras Park · June 2026
The Port City on Mobile Bay in a metro near 430,000, the birthplace of American Mardi Gras, from Dauphin Street to the USS Alabama to the I-10 commute, bookable by the hour, priced per play, matched to how Mobile actually moves.
Mobile billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Dauphin Street, University of South Alabama and landmark networks. On Blindspot, Mobile screens are booked by the hour and priced per play, entry plays start around $0.25, with no contracts or minimums.
The smart Mobile play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Dauphin Street strip carries dense office traffic by day and the city's main restaurant, bar and Mardi Gras parade crowd after dark.
Mardi Gras Park, the Saenger Theatre and the downtown waterfront anchor the Carnival heritage and the city's heaviest event-night dwell.
The USS Alabama Battleship Memorial Park on the bay causeway anchors the city's signature visitor draw beside the I-10 bay crossing.
The University of South Alabama and the Airport Boulevard strips pack students, staff and a steady game-day and resident audience west of downtown.
The I-10 Wallace Tunnel under the river and the bay causeway carry the daily commute and the heavy Gulf Coast through traffic and freight.
Airport Boulevard, the Bel Air Mall and the midtown retail corridors anchor the metro's busiest shopping and dining intercept.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Mobile's media owners, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Mobile's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
The Wave Transit bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Mobile is the Port City on Mobile Bay, an old French and Spanish seaport that held the first Mardi Gras in America, more than a decade before New Orleans. Mornings load the I-10, the Wallace Tunnel and the Bankhead Tunnel with commuters bound for downtown, the port and the Airbus assembly line at Brookley; evenings pull crowds to the Dauphin Street restaurant and bar strip, the Saenger Theatre and Mardi Gras Park; Carnival season packs the parade routes for weeks, and the USS Alabama battleship across the bay draws steady visitor traffic. The University of South Alabama packs students west of downtown, and The Wave runs the bus hub. Buy the morning freeway push and the Dauphin Street evening peak.
Mardi Gras Park and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
University of South Alabama and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Dauphin Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Mobile doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Dauphin Street + Mardi Gras Park | 6–11 PM |
| Commuter frequency | USS Alabama, Mardi Gras Park | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | University of South Alabama, Dauphin Street | 12–8 PM |
| B2B / decision-makers | I-10 / Wallace Tunnel corridor, Mardi Gras Park | Weekdays 9 AM–6 PM |
| Tourism & events | Dauphin Street, Airport Boulevard | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Mobile’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.25 per play | $100 buys hourly bursts on I-10 and the bay causeway | drive-time commuter reach |
| Dauphin Street digital spectacular | from ~$0.43 per play | the downtown dining core | office and going-out dwell |
| Mardi Gras Park events digital | from ~$0.40 per play | the Saenger and waterfront blocks | Carnival and event-night audiences |
| Airport Boulevard retail digital | from ~$0.30 per play | the midtown shopping corridor | shopper and commuter crowd |
| The Wave transit screens | from ~$0.28 per play | the downtown bus hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-10 corridor into Downtown.
Multi-zone Mobile push
Dauphin Street, Mardi Gras Park and Airport Boulevard running together across peak dayparts.
Mardi Gras flagship
Full Downtown and waterfront saturation timed to the Carnival parade season and the Senior Bowl.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Mobile screens are priced per play and booked by the hour, entry plays start around $0.25, with no contracts or minimums.
Dauphin Street ranks #1 for reach and dwell. For premium and B2B audiences, Mardi Gras Park leads; for retail intent, University of South Alabama; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Mobile screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Mobile onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Mardi Gras Park corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Mobile campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Mobile by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The birthplace of Mardi Gras. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
