Mobile DOOH · Dauphin Street · USS Alabama · Mardi Gras Park · June 2026
Mobile is one of the cities we price where billboards are the largest format: 24 screens at about $0.23 a play, from Dauphin Street to the USS Alabama to the I-10 commute. In total the city carries 51 screens across 3 formats on Blindspot. Booked by the hour, priced per play.
Mobile billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Dauphin Street, University of South Alabama and landmark networks. On Blindspot, Mobile screens are booked by the hour and priced per play, entry plays start around $0.25, with no contracts or minimums.
The smart Mobile play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The Dauphin Street strip carries dense office traffic by day and the city's main restaurant, bar and Mardi Gras parade crowd after dark.
Mardi Gras Park, the Saenger Theatre and the downtown waterfront anchor the Carnival heritage and the city's heaviest event-night dwell.
The USS Alabama Battleship Memorial Park on the bay causeway anchors the city's signature visitor draw beside the I-10 bay crossing.
The University of South Alabama and the Airport Boulevard strips pack students, staff and a steady game-day and resident audience west of downtown.
The I-10 Wallace Tunnel under the river and the bay causeway carry the daily commute and the heavy Gulf Coast through traffic and freight.
Airport Boulevard, the Bel Air Mall and the midtown retail corridors anchor the metro's busiest shopping and dining intercept.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Mobile onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Mobile's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
The Wave Transit bus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Mobile is the Port City on Mobile Bay, an old French and Spanish seaport that held the first Mardi Gras in America, more than a decade before New Orleans. Mornings load the I-10, the Wallace Tunnel and the Bankhead Tunnel with commuters bound for downtown, the port and the Airbus assembly line at Brookley; evenings pull crowds to the Dauphin Street restaurant and bar strip, the Saenger Theatre and Mardi Gras Park; Carnival season packs the parade routes for weeks, and the USS Alabama battleship across the bay draws steady visitor traffic. The University of South Alabama packs students west of downtown, and The Wave runs the bus hub. Buy the morning freeway push and the Dauphin Street evening peak.
Mardi Gras Park and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
University of South Alabama and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Dauphin Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Mobile doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Dauphin Street + Mardi Gras Park | 6–11 PM |
| Commuter frequency | USS Alabama, Mardi Gras Park | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | University of South Alabama, Dauphin Street | 12–8 PM |
| B2B / decision-makers | I-10 / Wallace Tunnel corridor, Mardi Gras Park | Weekdays 9 AM–6 PM |
| Tourism & events | Dauphin Street, Airport Boulevard | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Mobile’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: shipbuilding and aerospace workers moving through the I-10 / Wallace Tunnel corridor, since Austal USA and Airbus each employ well over a thousand people building Navy ships and A320 jets in Mobile, and healthcare around University of South Alabama, home to USA Health's University Hospital and Children's & Women's Hospital (see DOOH for Healthcare).
Book Mobile by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.25 per play | $100 buys hourly bursts on I-10 and the bay causeway | drive-time commuter reach |
| Dauphin Street digital spectacular | from ~$0.43 per play | the downtown dining core | office and going-out dwell |
| Mardi Gras Park events digital | from ~$0.40 per play | the Saenger and waterfront blocks | Carnival and event-night audiences |
| Airport Boulevard retail digital | from ~$0.30 per play | the midtown shopping corridor | shopper and commuter crowd |
| The Wave transit screens | from ~$0.28 per play | the downtown bus hub and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Mobile screen: the format (pricing runs higher on the Wave transit screens than on roadside & freeway digital), the zone (Dauphin Street & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-10 corridor into Downtown.
Multi-zone Mobile push
Dauphin Street, Mardi Gras Park and Airport Boulevard running together across peak dayparts.
Mardi Gras flagship
Full Downtown and waterfront saturation timed to the Carnival parade season and the Senior Bowl.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, Clear Channel Outdoor among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Mobile screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Mardi Gras Park & the waterfront, the afternoon retail stretch around University of South Alabama & the west side, or the evening social hours in Dauphin Street & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Mobile on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Dauphin Street & Downtown through to Airport Boulevard & midtown retail. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and Clear Channel Outdoor, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Mobile typically funds a multi-day hourly presence on a high-traffic corridor such as Mardi Gras Park & the waterfront, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.25 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Mobile campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Mobile by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The birthplace of Mardi Gras. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
