St. Louis DOOH · the Arch, the 64, the 70 · June 2026
A Gateway metro of 2.81 million growing again, the Arch riverfront and the I-64/I-70 commute, bookable by the hour, priced per play, matched to how St. Louis actually moves.
St. Louis billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / Gateway, Clayton and landmark networks. On Blindspot, St. Louis screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart St. Louis play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Wallscapes and LED near the Arch and Busch Stadium.
Street-level digital in the walkable mixed-use core.
Late-night digital along the entertainment strip.
Business-district screens in the county seat.
Eclectic placements along the Delmar Loop.
Walkable arts-and-shops corridor screens.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from St. Louis's media owners, Lamar Advertising, OUTFRONT Media, DDI Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts St. Louis's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
MetroLink light rail and MetroBus screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
St. Louis runs on the river and the interstates that cross it. The Mississippi and the Gateway Arch anchor the east edge of downtown while I-64, I-70 and I-270 carry the commute through the metro. The MetroLink light rail links the airport, downtown and the Central West End. The region added more than 6,000 residents in 2024, its strongest gain since 2010, and Cardinals, Blues and City SC games fill downtown on a schedule you can plan around. Buy the morning and evening freeway commute, downtown game windows, and the Central West End and Grove nightlife, and skip the dead midday hours.
Central West End and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Clayton and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / Gateway shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
St. Louis doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / Gateway + Central West End | 6–11 PM |
| Commuter frequency | The Grove, Central West End | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Clayton, Downtown / Gateway | 12–8 PM |
| B2B / decision-makers | The Loop, Central West End | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / Gateway, Cherokee Street | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into St. Louis’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: healthcare and insurance decision-makers around Clayton, home to Centene's Fortune 500 headquarters, and biotech and startup teams tied to the Cortex Innovation Community bordering Central West End, a 200-acre district with over 150 resident companies (see DOOH for Startups).
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.28 per play | $100 buys hourly bursts on I-64/I-70/I-270 | drive-time commuter reach |
| Downtown wallscapes & LED | $0.52–$5 per play | $5,000–$20,000 typical 4-week presence | game-night and downtown workforce |
| Central West End / Grove street-level | $0.30–$3 per play | dining and nightlife windows | young professionals after work |
| MetroLink transit screens | $0.28–$2.5 per play | every light-rail and bus rider | repeat commuter frequency |
| Clayton corporate retail | $0.40–$3 per play | county-seat business audience | executive and retail intent |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any St. Louis screen: the format (pricing runs higher on clayton corporate retail than on roadside & freeway digital), the zone (Downtown / Gateway carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
An hourly burst on the I-64/I-70 drive-time and the MetroLink. Ideal for launches and local awareness.
Multi-zone St. Louis push
Downtown LED plus the Central West End and Clayton across peak windows, the workhorse plan for regional and B2B brands.
St. Louis flagship
Riverfront wallscapes plus the freeway network and Central West End clusters, a full-metro statement.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Lamar Advertising, OUTFRONT Media, DDI Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every St. Louis screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Central West End, the afternoon retail stretch around Clayton, or the evening social hours in Downtown / Gateway, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across St. Louis on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown / Gateway through to Cherokee Street. The underlying screens are owned and run by media operators such as Lamar Advertising, OUTFRONT Media and DDI Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in St. Louis typically funds a multi-day hourly presence on a high-traffic corridor such as Central West End, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.28 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone St. Louis campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter St. Louis by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
2.81 million people. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
