Gold Coast DOOH · Surfers Paradise · Broadbeach · Pacific Motorway · June 2026
An Australian holiday city past 680 thousand along 57 kilometres of beach, from Surfers Paradise and the Q1 to Broadbeach to the Pacific Motorway, bookable by the hour, priced per play, matched to how the Gold Coast actually moves.
Gold Coast billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Surfers Paradise, Gold Coast Highway and landmark networks. On Blindspot, Gold Coast screens are booked by the hour and priced per play, entry plays start around $0.36, with no contracts or minimums.
The smart Gold Coast play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
The Cavill Avenue mall and the Surfers beachfront under the Q1 tower pack the densest tourist, nightlife and pedestrian traffic on the coast.
The Broadbeach dining blocks, Pacific Fair and The Star casino carry an affluent shopper, diner and visitor crowd on the tram line.
The Southport CBD around the Australia Fair mall, the courts and the university hospital carries the coast's main daytime office and civic traffic.
The Gold Coast Highway runs the full beachfront spine from Southport through Surfers to Broadbeach, carrying heavy resident and visitor traffic.
The Pacific Motorway carries the city's heaviest car commute between Brisbane, the northern suburbs and the coast strip.
Gold Coast Airport at Coolangatta and the G:link tram spine carry arriving holidaymakers and the beach-strip commute.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Gold Coast's media owners, oOh!media, JCDecaux Australia, QMS Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Gold Coast's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
G:link light rail and city bus-shelter screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
The Gold Coast is Australia's holiday coast, a 57-kilometre run of beaches and high-rises behind the surf, anchored by the Q1 tower over Surfers Paradise. Mornings load the Pacific Motorway and the Gold Coast Highway toward Southport, the CBD and the Bundall office strip; days fill Cavill Avenue and the Surfers beachfront, the Broadbeach dining blocks, Pacific Fair and The Star casino; the G:link tram runs the beach spine from Helensvale through Surfers to Broadbeach. School holidays, Schoolies and the GC500 supercars pack the strip. Buy the Pacific Motorway commute and the Surfers Paradise visitor peak.
Broadbeach and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Gold Coast Highway and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Surfers Paradise shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Gold Coast doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Surfers Paradise + Broadbeach | 6–11 PM |
| Commuter frequency | Southport, Broadbeach | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Gold Coast Highway, Surfers Paradise | 12–8 PM |
| B2B / decision-makers | Pacific Motorway, Broadbeach | Weekdays 9 AM–6 PM |
| Tourism & events | Surfers Paradise, Gold Coast Airport | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Gold Coast’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & motorway digital | from ~$0.36 per play | $100 buys hourly bursts on the Pacific Motorway | drive-time commuter reach |
| Surfers Paradise beachfront digital | from ~$0.54 per play | the Cavill Avenue and Q1 core | tourist and nightlife audiences |
| Broadbeach retail digital | from ~$0.48 per play | the Pacific Fair and Star precinct | affluent shopper and visitor audiences |
| Southport CBD digital | from ~$0.44 per play | the Australia Fair office node | corporate and civic audiences |
| G:link transit screens | from ~$0.38 per play | the light-rail line along the beach spine | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the Pacific Motorway into Southport.
Multi-zone Gold Coast push
Surfers Paradise, Broadbeach and Southport running together across peak dayparts.
Holiday coast flagship
Full Surfers Paradise and Broadbeach saturation timed to the GC500 supercars and the summer school holidays.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Gold Coast screens are priced per play and booked by the hour, entry plays start around $0.36, with no contracts or minimums.
Surfers Paradise ranks #1 for reach and dwell. For premium and B2B audiences, Broadbeach leads; for retail intent, Gold Coast Highway; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Gold Coast screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Gold Coast onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as oOh!media, JCDecaux Australia, QMS Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic Broadbeach corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Gold Coast campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Gold Coast by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The holiday coast. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
