Fort Lauderdale DOOH · Las Olas · the New River · the Beach · June 2026
The Venice of America and the seat of a Broward County near 2 million, from Las Olas to the New River to the beach on A1A, bookable by the hour, priced per play, matched to how Fort Lauderdale actually moves.
Fort Lauderdale billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Las Olas, Port Everglades and landmark networks. On Blindspot, Fort Lauderdale screens are booked by the hour and priced per play, entry plays start around $0.29, with no contracts or minimums.
The smart Fort Lauderdale play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Las Olas Boulevard and the downtown blocks along the New River carry dense office traffic by day and the city's main dining, gallery and going-out crowd after dark.
The oceanfront strip along A1A and the beach promenade anchor the city's heaviest visitor, resort and weekend flow on the water.
Federal Highway (US 1), the main north-south retail spine linking downtown to the ports and the suburbs, carries the heaviest combined commuter and shopper traffic.
Port Everglades, one of the world's busiest cruise ports, and the convention-center blocks anchor a heavy cruise, visitor and event flow at the harbor.
I-95 and the I-595 connector toward the airport and seaport carry the daily commute and the heavy through and airport-bound traffic.
Sunrise Boulevard, the Galleria mall area and the canal neighborhoods anchor a busy east-west retail and resident intercept north of downtown.
The media estate · operator partners
Blindspot connects bookable digital out-of-home screens across Fort Lauderdale onto one map, priced per play and bookable by the hour. Below: real partner screens from the supplied local photo set.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Fort Lauderdale's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
Broward County Transit bus and Brightline station screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Fort Lauderdale is the Venice of America, a yachting and cruise city laced with canals along the New River and the seat of Broward County. Mornings load I-95, I-595 and Federal Highway with commuters bound for downtown, the courthouse and the Cypress Creek offices; evenings pull crowds to Las Olas Boulevard, the riverfront and the restaurant and gallery blocks; weekends fill Fort Lauderdale Beach along A1A, the Riverwalk and the boat-show and cruise traffic through Port Everglades. The city runs on visitors and boaters as much as commuters, Broward County Transit runs the bus network with the Brightline station downtown, and Ballyhoo Media even floats digital screens on the Intracoastal. Buy the morning freeway push and the Las Olas evening peak.
Fort Lauderdale Beach and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Port Everglades and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Las Olas shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Fort Lauderdale doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Las Olas + Fort Lauderdale Beach | 6–11 PM |
| Commuter frequency | Federal Highway / US 1, Fort Lauderdale Beach | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Port Everglades, Las Olas | 12–8 PM |
| B2B / decision-makers | I-95 / I-595 corridor, Fort Lauderdale Beach | Weekdays 9 AM–6 PM |
| Tourism & events | Las Olas, Sunrise Boulevard | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Fort Lauderdale’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: the marine and yachting industry, concentrated around Port Everglades and the Fort Lauderdale International Boat Show, the world's largest in-water boat show (see DOOH for events), and cruise tourism, since Port Everglades is one of the world's busiest cruise ports and moves close to four million passengers a year past Las Olas and Fort Lauderdale Beach.
Book Fort Lauderdale by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.29 per play | $100 buys hourly bursts on I-95 and US 1 | drive-time commuter reach |
| Las Olas digital spectacular | from ~$0.46 per play | the downtown dining core | office and going-out dwell |
| Beach and A1A digital | from ~$0.43 per play | the oceanfront strip | visitor and weekend audiences |
| Federal Highway retail digital | from ~$0.39 per play | the US 1 retail spine | shopper and commuter crowd |
| Broward Transit and Brightline screens | from ~$0.30 per play | the downtown station and routes | walk-up urban commuters |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Fort Lauderdale screen: the format (pricing runs higher on broward Transit and Brightline screens than on roadside & freeway digital), the zone (Las Olas & Downtown carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the I-95 corridor into Downtown.
Multi-zone Fort Lauderdale push
Las Olas, the beach and Federal Highway running together across peak dayparts.
Gold Coast flagship
Full Downtown and beach saturation timed to the winter season and the Fort Lauderdale International Boat Show.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Fort Lauderdale screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Fort Lauderdale Beach & A1A, the afternoon retail stretch around Port Everglades & the seaport, or the evening social hours in Las Olas & Downtown, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Fort Lauderdale on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Las Olas & Downtown through to Sunrise Boulevard & the canals. The underlying screens are owned and run by media operators such as Clear Channel Outdoor, Lamar Advertising and OUTFRONT Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Fort Lauderdale typically funds a multi-day hourly presence on a high-traffic corridor such as Fort Lauderdale Beach & A1A, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.29 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Fort Lauderdale campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Fort Lauderdale by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Venice of America. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
