Chiang Mai DOOH · the Old City · Nimman · Huay Kaew Road · June 2026
The Rose of the North near 1.2 million across a Chiang Mai province of 1.78 million, from the Old City to Nimman to Doi Suthep, bookable by the hour, priced per play, matched to how Chiang Mai actually moves.
Chiang Mai billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Nimmanhaemin, The Night Bazaar and landmark networks. On Blindspot, Chiang Mai screens are booked by the hour and priced per play, entry plays start around $0.24, with no contracts or minimums.
The smart Chiang Mai play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Nimmanhaemin, the creative and digital-nomad district beside Chiang Mai University, packs the city's densest cafe, dining and going-out crowd.
The moated Old City around Tha Phae Gate and Wat Chedi Luang packs the heaviest tourist, temple and market crowd inside the ancient walls.
Huay Kaew Road, the main route toward Doi Suthep past Chiang Mai University and the Maya mall, carries the heaviest student, commuter and tourist traffic.
The Night Bazaar and Chang Klan Road pack the heaviest evening shopping, street-food and tourist crowd east of the moat.
The Superhighway ring road and the arterials carry the heavy daily commute and the through traffic around the city.
The airport road and the Central Airport Plaza and Central Festival malls anchor a heavy shopper and arriving-visitor intercept.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Chiang Mai's media owners, Plan B Media, VGI, Moving Walls among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Chiang Mai's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Chiang Mai songthaew (red truck) and city bus screens and the airport and railway approaches plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Chiang Mai spreads across a northern Thai valley below the temple-topped Doi Suthep, the ancient Lanna capital and the Rose of the North, part backpacker hub, part digital-nomad and creative city. Mornings and evenings load the Superhighway ring, the airport road and Huay Kaew Road with commuters, students of Chiang Mai University and the tourist flow to Doi Suthep; midday and evening fill the moated Old City around Tha Phae Gate and Wat Chedi Luang, the Nimmanhaemin creative district and the Night Bazaar. Songthaew red trucks and buses run the streets. The cool season, Songkran and the Yi Peng lantern festival set the peaks. Buy the ring-road commute and the Old City and Nimman evening peak.
The Old City and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
The Night Bazaar and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Nimmanhaemin shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Chiang Mai doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Nimmanhaemin + The Old City | 6–11 PM |
| Commuter frequency | Huay Kaew Road, The Old City | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | The Night Bazaar, Nimmanhaemin | 12–8 PM |
| B2B / decision-makers | The Superhighway ring, The Old City | Weekdays 9 AM–6 PM |
| Tourism & events | Nimmanhaemin, The airport | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Chiang Mai’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: higher education, since Chiang Mai University's main campus sits directly on Huay Kaew Road, and handicraft and textile retail, since the Night Bazaar has long been the city's best-known market for local crafts and goods, drawing steady evening foot traffic alongside Nimmanhaemin.
Book Chiang Mai by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & ring-road digital | from ~$0.24 per play | $100 buys hourly bursts on the Superhighway | drive-time commuter reach |
| Nimman district digital | from ~$0.40 per play | the cafe and creative core | younger and going-out dwell |
| Old City / Tha Phae digital | from ~$0.37 per play | the moated temple district | tourism and temple reach |
| Night Bazaar retail digital | from ~$0.31 per play | the Chang Klan evening blocks | shopper and visitor crowd |
| Songthaew and bus screens | from ~$0.26 per play | the city red-truck and bus routes | walk-up and visitor riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Chiang Mai screen: the format (pricing runs higher on songthaew and bus screens than on roadside & ring-road digital), the zone (Nimmanhaemin (Nimman) carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A week of evening bursts across Nimman and the Old City.
Multi-zone Chiang Mai push
Nimman, the Old City and Huay Kaew Road running together across peak dayparts.
Rose of the North flagship
Full Old City and Nimman saturation timed to the cool season and the Yi Peng lantern festival.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Plan B Media, VGI, Moving Walls among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Chiang Mai screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Old City & Tha Phae Gate, the afternoon retail stretch around The Night Bazaar & Chang Klan, or the evening social hours in Nimmanhaemin, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Chiang Mai on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Nimmanhaemin through to The airport & Central district. The underlying screens are owned and run by media operators such as Plan B Media, VGI and Moving Walls, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Chiang Mai typically funds a multi-day hourly presence on a high-traffic corridor such as The Old City & Tha Phae Gate, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.24 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Chiang Mai campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Chiang Mai by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
The Rose of the North. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
