God, the advertising industry’s boring.
The same advertising giants and the same leading agencies vouching for the same big brands spending money mindlessly.
But d’ya know what happens when people get too comfortable with the way things are?
They’re blind to what’s right in front of them. The top brands can afford to overpay a hefty bit of cash for billboard space. So it’s always been the same batch of big advertising from the smallest representation of the industry.
And the middle-of-the-road advertisers? They’re left thinking they have no skin in the billboard game at all.
But if there really was no more room left for anyone else, then every billboard would need to be booked up, back-to-back by the dominating advertisers every minute of every day.
Yeah, it turns out they’re not.
In fact, almost any billboard in the world can be purchased in between the lengthy, pricey contracts of the bigger brands, without costing an arm and a leg.
The landlords want the space sold and the big brands only care about their three month run of an ad featuring an ex-tennis champ dancing about in designer clothes.
A gap in the market to be blown wide open. A new opportunity for anyone to claim. Think about it.
Someone selling crocheted scarves from a garage in Jersey now advertising their winter clothes in Times Square.
A pet insurance firm from a small town in Poland with a five-foot canary on the side of the London Underground.
A startup that just raised their Series A, but knows that the shotgun approach rarely works in marketing. They’d rather be a bit more picky with the places and times they advertise their products on billboards. After all, who wants to see an ad for phone plan at 4AM on a Tuesday?
Now, billboard advertising is anyone’s game. And what the industry couldn’t see, its BLINDSPOT, is an opportunity for the taking.
We’re just helping you take it.
The work we are proud of
How bfound increased search traffic using hourly digital billboards and CPC optimization
Blindspot & Carrefour – using contextual DOOH to increase in-store sales
Driving search and PPC performance through digital billboards – Fujifilm Instax case study
The GameStop billboard that broke the internet
How Wokyo Noodle Bar increased sales by 54% using digital billboards