San Antonio DOOH · the Alamo, the River Walk, the loops · June 2026
A tourism-and-military powerhouse, 2.76 million residents, the River Walk, the Pearl and the loop network, bookable by the hour, priced per play, matched to how San Antonio actually moves.
San Antonio billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown / River Walk, Stone Oak and landmark networks. On Blindspot, San Antonio screens are booked by the hour and priced per play, entry plays start around $0.30, with no contracts or minimums.
The smart San Antonio play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
The River Walk and Alamo Plaza draw roughly 11.5 million annual visitors, the city's premier tourist core.
The revitalized brewery district, a dining and culinary hub for affluent locals and visitors.
King William, Lavaca and the Blue Star arts complex, a galleries-and-nightlife creative crowd.
The master-planned north side, an affluent family and retail audience on Loop 1604.
A large daytime healthcare workforce around the South Texas Medical Center.
The Alamo and the 750-ft Tower of the Americas, landmark tourism and convention events.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from San Antonio's media owners, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts San Antonio's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
VIA Metropolitan Transit and Primo BRT screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
San Antonio pairs one of America's biggest tourist economies with one of its biggest military footprints. The River Walk and the Alamo pull roughly 39 million visitors a year, while Joint Base San Antonio and USAA anchor a vast local workforce. The geography is loop-shaped: I-10 and I-35 cross downtown, Loop 410 and Loop 1604 ring the suburbs out to Stone Oak. The audience splits between tourists downtown and families on the loops. Buy the River Walk and Pearl in the day, the loops at commute, and let the per-hour model match each.
The Pearl and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Stone Oak and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown / River Walk shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
San Antonio doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown / River Walk + The Pearl | 6–11 PM |
| Commuter frequency | Southtown, The Pearl | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Stone Oak, Downtown / River Walk | 12–8 PM |
| B2B / decision-makers | The Medical Center, The Pearl | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown / River Walk, Alamo Plaza / HemisFair | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into San Antonio’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: tourism and hospitality around Downtown / River Walk and Alamo Plaza / HemisFair, where the River Walk alone draws more than 11 million visitors a year (see DOOH for events), and financial services, since USAA, one of the country's largest financial services and insurance companies, runs its 286-acre headquarters campus in San Antonio.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & loop digital | from ~$0.30 per play | $100 buys hourly bursts on Loop 410/1604 | drive-time commuter reach |
| River Walk / downtown LED | $0.58–$5 per play | $5,000–$22,000 typical 4-week presence | tourist and convention core |
| Pearl / Southtown street-level | $0.34–$3 per play | dining and nightlife windows | affluent locals and creatives |
| VIA transit screens | $0.30–$2.5 per play | every bus and Primo rider | repeat commuter frequency |
| Stone Oak / Medical Center | $0.36–$3 per play | families and healthcare workers | suburban and daytime reach |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any San Antonio screen: the format (pricing runs higher on stone Oak / Medical Center than on roadside & loop digital), the zone (Downtown / River Walk carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
Loop test
An hourly burst on Loop 410/1604 and the River Walk. Ideal for launches and tourism tie-ins.
Multi-zone San Antonio push
The River Walk plus the Pearl and Stone Oak across peak windows, the workhorse plan for regional brands.
San Antonio flagship
The downtown tourist core plus the loop network and northern suburbs, a full-metro statement.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every San Antonio screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on The Pearl, the afternoon retail stretch around Stone Oak, or the evening social hours in Downtown / River Walk, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across San Antonio on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Downtown / River Walk through to Alamo Plaza / HemisFair. The underlying screens are owned and run by media operators such as Clear Channel Outdoor, Lamar Advertising and OUTFRONT Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in San Antonio typically funds a multi-day hourly presence on a high-traffic corridor such as The Pearl, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.30 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone San Antonio campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter San Antonio by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
39 million visitors. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
