Billboards in Chicago

Be seen in The Windy City

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Traffic scene at Jefferson Street with a Miller Lite billboard featuring a bear, surrounded by city buildings and vehicles.
Busy urban street view with vehicles and a digital billboard displaying a purple logo on a city building.

What you need to know about advertising on billboards in Chicago

Chicago is a major market for many businesses, with millions of people living here there are plenty of potential customers who can benefit from your marketing campaigns. It is one of the most competitive markets in America for digital advertising. The average price for advertising in Chicago is around 17$ per day.

Benefits of advertising in Chicago

Chicago is the second-largest city in America, and each year its population continues to grow. With a rapid influx of new people coming into the city, it’s becoming more important than ever to get your name out there and start interacting with customers.

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Many special billboards to choose from so that you can reach the right customers.

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Chicago is a city with high traffic and it’s densely populated, having an ad run on a billboard here can quickly earn you millions of impressions.

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Advantage of having a wide variety of billboards to choose from at very accessible prices.

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FAQs

Chicago billboards

If you’re looking to book digital billboards in Chicago, you’ll want to consider the city’s best locations. Here are a few of the most popular spots for advertising:

The Loop: The Loop is Chicago’s central business district, and it’s full of high-traffic areas perfect for billboard advertising. Think along busy streets like State Street, Wabash Avenue, and Michigan Avenue.

River North: River North is another popular spot for billboards, as it’s home to many of the city’s businesses and tourist attractions. Look for high-traffic areas near popular landmarks like the Merchandise Mart and Navy Pier.

The Magnificent Mile: The Magnificent Mile is one of Chicago’s most iconic stretches of road, and it sees plenty of foot traffic from both locals and tourists alike. If you want your billboard to be seen by as many people as possible, this is definitely the place to be.

The West Loop: The West Loop is home to many of Chicago’s tech and startup companies, so it’s a great place to reach a tech-savvy audience. Look for billboards near popular destinations like the United Center or Randolph Street Market.

These are just a few of the top locations for billboard advertising in Chicago. No matter what type of audience you’re looking to reach, there’s sure to be a spot that will give you maximum visibility and brand awareness.

Billboard advertising in Chicago

When it comes to advertising in Chicago, there are a lot of options available. However, one option that is often overlooked is billboard advertising. While billboards may not be as popular as they once were, they can still be a great way to reach a large audience in a short amount of time. There are many different types of billboards available for rent in Chicago, so it’s important to do your research before you commit to anything. You’ll need to decide what size and type of billboard you want, as well as where you want it to be located. The location of your billboard is just as important as the billboard itself – you’ll want to make sure it’s in a high-traffic area where potential customers are likely to see it.

Once you’ve decided on all of the above, you can start searching for billboard rentals in Chicago. There are a few different ways to do this: you can search online, contact a local advertising agency, or work with a company that specializes in outdoor advertising. Whichever method you choose, make sure you compare prices and services before making your final decision.

Billboard advertising can be expensive, but it can also be an effective way to reach a large number of people in a short amount of time. If you’re looking for a way to get your message out there, consider billboard advertising in Chicago through new technologies and don’t avoid DOOH (digital out of home) – it may be the easiest way to advertise at lower costs in the most wanted locations in Chicago. Blindspot can hold your hand on your way to success, so we’re waiting for you!

Out-of-Home Advertising in Chicago – how does it work

Out-of-home advertising in Chicago is a great way to reach your target audience. With so many people on the go, it’s important to have a presence in high-traffic areas. Digital billboards are a great solution because they’re impossible to miss and can be highly customized to target specific audiences. When you book a digital billboard in Chicago, you can use our platform to select the best location for your ad. There are many factors to consider, such as the time of day, traffic patterns, and nearby businesses. Once you’ve selected the perfect spot, your ad will be designed and installed by the media company.

Digital billboards are a powerful marketing tool, but they’re not right for every business. If you’re not sure if out-of-home advertising is right for you, talk to a media expert who can help you make the best decision for your business.

Why OOH in Chicago?

There are many reasons to advertise on digital billboards in Chicago. Here are some of the most compelling:

  1. Reach a large audience: Chicago is the third largest city in the United States, with a population of over 2.7 million people. And, with over 50 million visitors each year, there’s always a large audience for outdoor advertising in Chicago.
  2. Target specific locations and demographics: With digital billboards, you can target your advertising to specific locations and demographics. For example, you can target busy intersections near your store or restaurant, or you can target areas with a high concentration of your target demographic.
  3. Get noticed: Digital billboards are impossible to miss, and they’re a great way to get your brand noticed by potential customers.
  4. Stand out from the competition: With so many businesses competing for attention in Chicago, it’s important to find ways to stand out from the crowd. Advertising on digital billboards is one way to do that.
  5. Drive sales and traffic: ultimately, the goal of any advertising campaign is to drive sales and traffic for your business. And there’s no better way to do that than with digital billboard advertising in Chicago.

Digital billboards vs. wallscapes in Chicago

Digital billboards and wallscapes are two popular choices for outdoor advertising in Chicago. But which one is right for your business? Here’s a look at the pros and cons of each:

Digital Billboards:

Pros

  • They’re eye-catching and impossible to ignore.
  • They offer flexibility in terms of messaging – you can change your ad as often as you like, and target specific audiences with different messages at different times.
  • They’re relatively affordable compared to other forms of outdoor advertising.

Cons:

  • They can be a distraction to drivers, which could lead to accidents.
  • Some people find them annoying and intrusive.
  • They can be less effective in areas with high pedestrian traffic, as people tend to look down at their phones when they’re walking around rather than up at billboards.

Wallscapes:

 Pros: 

  • Wallscapes are larger and more impactful than traditional billboards, so they’re hard to miss.
  • They can be very creative and eye-catching, especially if they take up an entire building façade.   They can be made from a variety of materials, including vinyl and fabric.

Cons:

  • They’re more expensive than digital billboards. 
  • They’re not as flexible in terms of changing advertising – once it’s up, it’s up for good unless you want to incur additional costs for removal or replacement.  
  • Wallscapes are more permanent, so if your business changes direction, you may be stuck with a campaign that no longer fits your brand image.

How much does a billboard cost in Chicago

There are many factors that will affect the cost of a billboard in Chicago. The most important factor is the location of the billboard. The prime locations for billboards in Chicago are along the Kennedy Expressway and Lake Shore Drive. These locations will command the highest prices. Other high traffic areas such as Ogilvie Transportation Center and Union Station will also be more expensive. Prices will also be affected by the size of the billboard and the length of time that it will be up. A larger billboard or one that will be up for a longer period of time will cost more than a smaller one.

To get an accurate estimate of the cost of a billboard in Chicago, it is best to access our platform and check the fees out there. This way, you’ll be able to estimate a more specific cost for your campaign, based on your needs and requirements.

How can Blindspot support you with your DOOH advertising campaign

Blindspot can help you book digital billboards in Chicago by providing you with a list of the best locations in town. We can also provide you with a list of the most popular time slots, so that you can ensure your ad is seen by as many people as possible.

Why to choose Blindspot?

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Transparent pricing

Always know the exact pricing based on hourly slots, impressions and number of plays.

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Easy booking process

Get your ad up on the screen in just a few easy steps, no back and forth or lengthy process

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48 hours to go live

Blindspot’s automated process makes it easy and painless to go live on the Nasdaq billboard

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Customer success stories

From small startups to industry leaders, these stories offer valuable insights and inspiration for your own journey to success.

16%

increase search trafic,  often linked with OOH campaigns

51%

more website visitors compared to the previous month

16%

increase search trafic,  often linked with OOH campaigns

16%

increase search trafic,  often linked with OOH campaigns

51%

more website visitors compared to the previous month

16%

increase search trafic,  often linked with OOH campaigns

16%

increase search trafic,  often linked with OOH campaigns

51%

more website visitors compared to the previous month

16%

increase search trafic,  often linked with OOH campaigns