Baku DOOH · Nizami Street · the Boulevard · Icherisheher · June 2026
The Caspian capital of Azerbaijan near 2.3 million in a metro of 2.5 million, from Nizami Street to the Boulevard to the Flame Towers, bookable by the hour, priced per play, matched to how Baku actually moves.
Baku billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Nizami Street, The Heydar Aliyev Center and landmark networks. On Blindspot, Baku screens are booked by the hour and priced per play, entry plays start around $0.27, with no contracts or minimums.
The smart Baku play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Directional 1–10 scores based on zone type and footfall, not audited measurements. Every zone is bookable by the hour on the platform.
Nizami Street, the pedestrian shopping spine, and Fountains Square pack the city's densest walkable retail, dining and going-out crowd in the centre.
Baku Boulevard, the Caspian seafront promenade below the Flame Towers, anchors the city's heaviest visitor and weekend-strolling flow.
The walled Icherisheher old city with the Maiden Tower and the Shirvanshahs' Palace anchors the city's signature landmark and tourist crowd.
The curving Zaha Hadid Heydar Aliyev Center and its plaza anchor a landmark culture, event and business-visitor flow northeast of the centre.
The main arterials and the Baku Metro carry the heavy daily commute and the through traffic across the amphitheatre of the city.
The Baku City Circuit streets and the Caspian port district anchor a heavy event, cruise and through-traffic flow along the bay.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Baku's media owners, TIMES Consulting, Gemini Advertising, Sharaf Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Baku's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
the Baku Metro station screens and the Nizami Street and Baku Boulevard approaches plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Baku wraps around a bay on the Caspian Sea, an oil-and-gas capital where the medieval walled Icherisheher sits below the LED-clad Flame Towers and the Zaha Hadid Heydar Aliyev Center. Mornings and evenings load the arterials and the Baku Metro with commuters; midday and evening fill the pedestrian Nizami Street and Fountains Square, the shopping blocks and the cafe quarter; weekends pull crowds along Baku Boulevard, the Caspian seafront promenade, to the Old City and the Maiden Tower. The metro ties the city together. The Formula 1 street circuit and the seafront festivals set the peaks. Buy the arterial commute and the Nizami Street and Boulevard evening peak.
Baku Boulevard and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
The Heydar Aliyev Center and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Nizami Street shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Baku doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Nizami Street + Baku Boulevard | 6–11 PM |
| Commuter frequency | Icherisheher, Baku Boulevard | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | The Heydar Aliyev Center, Nizami Street | 12–8 PM |
| B2B / decision-makers | The city arterials, Baku Boulevard | Weekdays 9 AM–6 PM |
| Tourism & events | Nizami Street, The Formula 1 circuit | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Baku’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
The zones above already draw a specific buyer: the energy and oil sector, since Baku is headquarters to SOCAR, Azerbaijan's state oil company with roughly 51,000 employees, whose staff and executives move through The city arterials and Baku Boulevard on weekday commutes (see DOOH for B2B), and motorsport tourism tied to the Azerbaijan Grand Prix, which fills The Formula 1 circuit and Nizami Street with visiting fans each race weekend (see DOOH for events).
Book Baku by the hour →Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & LED bulletin | from ~$0.27 per play | $100 buys hourly bursts on the city arterials | drive-time commuter reach |
| Nizami Street / Fountains Square digital | from ~$0.42 per play | the pedestrian retail core | shopper and going-out dwell |
| Baku Boulevard seafront digital | from ~$0.39 per play | the Caspian promenade | visitor and weekend audiences |
| Icherisheher / Aliyev Center digital | from ~$0.35 per play | the old-city and landmark blocks | tourism and culture reach |
| Baku Metro screens | from ~$0.31 per play | the metro station network | walk-up and commuter riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
Four things move the price on any Baku screen: the format (pricing runs higher on baku Metro screens than on roadside & LED bulletin), the zone (Nizami Street & Fountains Square carries the highest footfall premium), the daypart (peak commute and evening hours price above the overnight lull), and how far in advance you book, since the busiest zones and formats sell out first.
What a campaign costs
Because you pay per play and schedule by the hour, your budget buys the exposure you actually need, not filler plays, so it works as hard on a big campaign as on a small one, with no minimum. Here's what budgets realistically buy. Live numbers per screen are in the platform.
City test
A week of evening bursts across Nizami Street and the Boulevard.
Multi-zone Baku push
Nizami Street, the Boulevard and Icherisheher running together across peak dayparts.
Caspian flagship
Full centre and seafront saturation timed to the Formula 1 Grand Prix and the summer season.
FAQ
No. Blindspot books time on screens that are already installed and permitted by their media-owner operators, TIMES Consulting, Gemini Advertising, Sharaf Media among them, so you're leasing airtime on an existing structure, not erecting a new one.
Specs vary by screen: orientation, resolution and file format differ from one panel to the next. Every screen shows its exact requirements in the platform before you upload, so there's no separate spec sheet to track down before you book.
Yes. Every Baku screen on Blindspot is bookable by the hour, with no minimum contract and no retainer. You pick the exact windows, so you can buy the morning commute on Baku Boulevard & the seafront, the afternoon retail stretch around The Heydar Aliyev Center, or the evening social hours in Nizami Street & Fountains Square, and skip everything between. Because you pay per play instead of for a fixed four-week flight, the same budget concentrated into proven peak windows buys more useful frequency than the same money spread across every hour including the overnight ones nobody sees. Availability and the per-play price are visible before you commit, and you can start with one screen and one daypart.
Blindspot puts the bookable digital out-of-home screens across Baku on a single map: roadside and boulevard LED, street-level panels and citylights, transit and station screens, mall and place-based displays, and landmark placements, all priced per play and bookable by the hour. That spans zones from Nizami Street & Fountains Square through to The Formula 1 circuit & port. The underlying screens are owned and run by media operators such as TIMES Consulting, Gemini Advertising and Sharaf Media, and Blindspot books time on their existing, already-permitted structures rather than reselling a fixed package. You see each screen, its zone, its per-play price and its live availability before committing, so you are choosing specific screens and hours rather than buying an unspecified network bundle.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
More than most people expect, because you are buying plays rather than weeks. A $500 budget in Baku typically funds a multi-day hourly presence on a high-traffic corridor such as Baku Boulevard & the seafront, a concentrated burst across the busiest retail and transit screens at peak hours only, or thousands of plays on central urban panels where the per-play price is lowest. At entry prices around $0.27 per play, the arithmetic is straightforward and visible before you commit. What it will not stretch to is 24/7 coverage of a landmark spectacular, and that is the point of hourly buying: concentrate a small budget where and when it is seen instead of thinning it across hours with no audience.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Baku campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Baku by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Below the Flame Towers. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
