Ann Arbor DOOH · Main Street · the Big House · US-23 · June 2026
A young University of Michigan city near 122,000 in a Washtenaw County of 372,000, from Main Street to the Big House to the US-23 commute, bookable by the hour, priced per play, matched to how Ann Arbor actually moves.
Ann Arbor billboard and DOOH (digital out-of-home) costs span from a few cents per play on urban panels to premium Downtown, Washtenaw Avenue corridor and landmark networks. On Blindspot, Ann Arbor screens are booked by the hour and priced per play, entry plays start around $0.28, with no contracts or minimums.
The smart Ann Arbor play isn't one screen for a month. It's the right screens at the right hours: the arteries at commute peak, the malls through the afternoon, the nightlife and tourist cores after dark.
Billboard ranking points
Scored by Blindspot's location intelligence on visibility, dwell time, and footfall (directional, 1–10). Every one is bookable by the hour on the platform.
Downtown Main Street and the Kerrytown market district pack the city's densest walkable restaurant, gallery and going-out crowd around the Blake Transit Center.
State Street and South University beside the U-M Diag pack a dense student, faculty and campus-retail crowd at the heart of the university.
Michigan Stadium, the largest stadium in the country at more than 107,000 seats, anchors the biggest single-event dwell in the city on football Saturdays.
Washtenaw Avenue, the main east retail and commuter spine toward Ypsilanti, carries the heaviest combined commuter and shopper traffic in the city.
US-23 and I-94 carry the daily commute and the heavy through traffic between Ann Arbor, the research parks and Detroit to the east.
Briarwood Mall by the I-94 and State Street interchange anchors the region's busiest big-box and shopping intercept on the south side.
The media estate · operator partners
Blindspot puts digital out-of-home (DOOH) and classic out-of-home from Ann Arbor's media owners, Adams Outdoor Advertising, Lamar Advertising, OUTFRONT Media among them, onto one map, bookable by the hour. Below: real partner screens across the city's prime zones.
Imagery from media-owner/operator partners. Locations indicative; live availability and per-screen pricing show in the platform.
Formats
From a highway bulletin to a single mall screen, Blindspot puts Ann Arbor's digital out-of-home and classic OOH formats on one map, each priced per play and bookable by the hour. The formats that matter here:
Large-format LED on highways, bridges and boulevards, motion, dayparting and dynamic triggers.
Pedestrian-scale panels and citylights in high-footfall retail and downtown corridors.
Highway and arterial bulletins built for commuter frequency on the busiest routes.
High-intent shoppers from midday to evening across the city's retail destinations.
TheRide (AAATA) bus and Blake Transit Center screens plus stations and place-based screens with captive dwell.
Landmark and spectacular placements for brand statements in the city's signature locations.
Location insights
Ann Arbor is Tree Town, the University of Michigan college and research city west of Detroit, young, educated and packed with students. The city tightly restricts new billboards, so the strongest inventory is transit, place-based campus and freeway-adjacent digital: mornings load US-23, I-94 and Washtenaw Avenue with commuters bound for the campus, the hospitals and the tech and research parks; evenings pull crowds to Main Street, State Street and the South University blocks; weekends fill Michigan Stadium the Big House on game days, Kerrytown and Briarwood Mall. TheRide runs the bus network from the Blake Transit Center downtown, with the Amtrak Wolverine stopping in town. Buy the morning freeway push and the Main Street evening peak.
State Street and the main arteries surge 7:30–10 AM and 5–8 PM. Book exactly those hours and your frequency climbs for the same budget.
Washtenaw Avenue corridor and the city's malls hold heavy footfall from noon to evening, long windows where dwell and shopping intent, not rush, do the work.
Downtown shifts from daytime to social and tourism after dark. Different audience, same screens, swap the creative, not the location.
Location intelligence summary
Ann Arbor doesn't have one rush hour; it has rotating audiences sharing the same streets. The only buying model that matches that is hourly: pay for the windows when your audience owns the city, skip the ones when it doesn't.
| Objective | Book these zones | Best hours |
|---|---|---|
| Brand launch | Downtown + State Street | 6–11 PM |
| Commuter frequency | Michigan Stadium, State Street | 7:30–10 AM · 5–8 PM |
| Retail foot traffic | Washtenaw Avenue corridor, Downtown | 12–8 PM |
| B2B / decision-makers | US-23 / I-94 corridor, State Street | Weekdays 9 AM–6 PM |
| Tourism & events | Downtown, Briarwood Mall | 10 AM–8 PM |
A month-long 24/7 rotation pays for 3 AM plays nobody sees. Hourly booking concentrates the same budget into Ann Arbor’s proven peak windows, and typically saves 30%+ versus a flat four-week flight.
Morning commuters read in 2 seconds; evening crowds dwell for minutes. Run different creative by hour on the same screens, even trigger swaps on weather or live data.
Every play is logged. Blindspot campaigns report verified plays and attribution, measured against control groups, not estimated reach.
Cite this
Pricing · updated June 2026
Per-play prices, not CPM mysteries. Live per-screen pricing and real-time availability are on every card in the platform; the ranges below reflect typical Blindspot pricing as of June 2026.
| Format | Price per play | Typical presence | Why it works |
|---|---|---|---|
| Roadside & freeway digital | from ~$0.28 per play | $100 buys hourly bursts on US-23 and I-94 | drive-time commuter reach |
| Main Street digital spectacular | from ~$0.44 per play | the downtown dining core | going-out and arts dwell |
| State Street campus digital | from ~$0.41 per play | the South University blocks | student and 18-34 reach |
| Washtenaw Avenue corridor digital | from ~$0.35 per play | the east retail spine | commuter and shopper crowd |
| TheRide and Blake Transit screens | from ~$0.29 per play | the downtown hub and routes | walk-up urban and student riders |
No minimums · no contracts · pay per verified play · hourly scheduling per screen
What a campaign costs
Because pricing is per play and hourly, there's no minimum, but here's what budgets realistically buy. Live numbers per screen are in the platform.
Commute test
A week of morning and evening bursts on the US-23 corridor into downtown.
Multi-zone Ann Arbor push
Main Street, State Street and Washtenaw Avenue running together across peak dayparts.
Tree Town flagship
Full downtown and campus saturation timed to the Michigan football season and the Ann Arbor Art Fair.
FAQ
From a few cents per play on urban panels to premium boulevard, transit and landmark networks. On Blindspot, Ann Arbor screens are priced per play and booked by the hour, entry plays start around $0.28, with no contracts or minimums.
Downtown ranks #1 for reach and dwell. For premium and B2B audiences, State Street leads; for retail intent, Washtenaw Avenue corridor; for mass commuter frequency, the city's busiest transit arteries.
Yes, on Blindspot every Ann Arbor screen is bookable by the hour with no minimum contract, so you can buy only the commute peaks, shopping afternoons, or evening windows that match your audience.
Blindspot aggregates digital out-of-home inventory across Ann Arbor onto one map, roadside and boulevard screens, transit, mall and place-based panels, bookable per play. The wider OOH supply is run by operators such as Adams Outdoor Advertising, Lamar Advertising, OUTFRONT Media.
Often within hours: upload, pass creative pre-check, and digital screens need no printing or installation. Content approval typically averages around two business days across networks.
A multi-day hourly presence on a high-traffic State Street corridor, a concentrated burst across the busiest transit and retail screens at peak hours, or thousands of plays on central urban panels.
No. Blindspot has no minimums, retainers or platform fees; you can run a focused hourly burst on a single screen or a full multi-zone Ann Arbor campaign.
How to book
No sales calls, no contracts, self-serve from the map to live creative.
01
Open the map, filter Ann Arbor by zone and format, and select the exact screens and the exact hours your audience is out.
02
Every screen shows its price per play and real-time availability before you commit. Build the plan; the running total is always visible.
03
Upload creative, pass pre-check, and go live, often within hours. Track verified plays and attribution as the campaign runs.
Keep exploring
Tree Town. Your hour.
Pick the screens, pick the hours, see the price per play, live in hours.
