What is Blindspot? TLDR Version
Want to Book a Digital Billboard? Start Here.
If you’re reading this, you’re probably interested in billboards.
We started Blindspot in 2018 to build the easiest, simplest and most affordable way to get on a digital billboard.
We started Blindspot in 2018 to make booking digital billboards simple, fast, and affordable. Since then, we’ve raised over $3 million and worked with clients like Rihanna, Alicia Keys, Snoop Dogg, Pepsi, Netflix, Samsung, Airbnb, TikTok, GoDaddy, Universal Music, and 15,000+ others.
We’re also the ones behind the now #1 most popular Reddit post of all time, the $GME GO BRRR billboard.
Big and small advertisers use our platform for the Digital Out of Home needs.
Want to see some live examples? Click here.
How to Use Blindspot in Minutes
Here’s how easy it is to get started:
- Create a free account
- Select the billboard(s) you want, how often your ad should play and the hourly slots you want to book
- Upload your content
Once the content is approved by us and the landlord, we charge your payment method and you’re good to go. As a result, your campaign goes live in minutes.
Need help? We made a guide for you.
What billboards can I buy?
Almost any digital billboard you can imagine. Blindspot is connected to 1M+ digital billboards in 36 countries, from Times Square in New York to supermarket screens in Europe.
How Much Does It Cost?
Prices start at just $2 per play and can go up to several thousand dollars per hour in landmark locations like Times Square.
Your final cost depends on three factors:
- Location – busy urban areas cost more than local roads or indoor screens.
- Time & day – rush-hour and weekend slots carry higher rates.
- Frequency – the more plays or hours you buy, the lower the cost per play.
You set your own budget in the Blindspot dashboard, see the live price before booking, and pay only after your creative is approved.
Most billboards can be booked by the hour, keeping DOOH affordable for any business.
Is Blindspot a Media Agency?
No. We’re a programmatic DOOH platform directly connected to the software that runs the billboards.
That means:
- No forced minimum spends.
- No long contracts.
- No middlemen.
Why Blindspot is Different
Faster:launch campaigns in minutes.
Transparent: see real-time pricing and results.
Flexible: book only the hours you need.
Self–service: do everything from your dashboard (but our team is here if you need us).
How do Digital Billboards Work?
Each screen is a grid of LED lights connected to the internet. You upload your creative, schedule your times, and ads are delivered within minutes. Your ad then rotates in a loop with other advertisers.
FAQs
How long does approval take?
Usually less than 2 working days.
Are there any content restrictions for my ad?
Yes. All ads must follow local advertising laws and the landlord’s rules (no offensive, hateful, or misleading content).
What if my ad doesn’t play?
Our platform permanently monitors each individual campaign and reports the number of plays into your dashboard. For example, if you booked 100 plays for $1,000 and we were only able to deliver 90 (because the screen was sold out or because of other technical issues), we credit you back $100. When you’re booking tens of thousands of plays, you realize you save a ton of money by using Blindspot. Everything is transparent and made easy.
As you can see, we’re really one size fits all.
Ready to Book a Billboard?
Blindspot makes it possible for any business to advertise like the big brands without big budgets.
Here are a few examples from New York billboards and Los Angeles billboards, but there’s literally hundreds of thousands more waiting on the platform. Here’s a drastically incomplete list of ads to get inspiration from.
