How UiPath Used OOH to Reach a WFH World
UiPath, a global leader in enterprise automation, partnered with Blindspot to execute a high-impact, data-driven Digital Out-of-Home (DOOH) campaign across Toronto, New York, Boston, Paris, London, Berlin, and Frankfurt.
The goal: raise awareness among enterprise decision-makers and drive engagement with UiPath’s automation solutions in real-world business environments.
The Challenge
Reaching enterprise professionals in a hybrid work era presents unique challenges. With office attendance varying week to week, traditional digital channels struggle to capture consistent attention. UiPath needed a targeted, high-visibility campaign focused on locations where business audiences still gather — transit hubs, office corridors, and commercial centers.
The Solution
Blindspot deployed its precision-targeted DOOH platform to activate a week-long campaign across high-value business zones. Using behavioral and geographic data, the team identified top decision-maker hotspots and served unified creative emphasizing UiPath’s message of “The Agentic Era” : automation designed to empower enterprise teams.
Execution Highlights
- Hyper-Local Targeting: Office complexes and metro hubs close to tech company headquarters
- Creative Consistency: Strong brand visuals with simplified messaging on automation benefits
- Tech-Enabled Optimization: Smart delivery based on time-of-day and location traffic patterns
Results
- 96 locations activated
- 250+ hours of exposure
- 4.4 million unique impressions
- Average dwell time: 6.5 seconds
- Website lift: +104.46% increase in visits from exposed audiences
- Average time to visit: 2.02 days post-exposure
- Attribution accuracy: 94.99% match rate across all trackable devices
Impact
The campaign successfully blended brand awareness with location intelligence to reach and engage UiPath’s core business audience. By activating screens strategically across relevant environments, Blindspot helped UiPath break through media fatigue and reignite interest in automation solutions where decisions are made.
Key Takeaways
- OOH + Smart Targeting = High ROI for B2B: Even in digital-heavy industries, OOH can powerfully drive engagement when targeting is precise.
- Creative Clarity Matters: Short, punchy messaging works best for high-footfall, low-attention environments.
- Data is the New Inventory: Blindspot’s campaign success shows how data-led OOH can rival digital channels in reach and efficiency.
Conclusion
The UiPath campaign demonstrated how modern programmatic DOOH bridges the gap between physical visibility and digital performance. By combining contextual placement, creative simplicity, and data precision, Blindspot turned out-of-home screens into a direct response channel proving that even in a hybrid world, location still drives impact.
