Digital Billboards in Times Square- Flexible Budgets with Blindspot

| Blindspot

Updated on May 28th, 2024

Digital Billboards in Times Square – Everything You Need to Know

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Times Square is renowned for being one of the most iconic places in the world. Each year, millions of tourists and locals alike visit it to take in its feeling of glamor and possibility. However, renting an ad space in Times Square requires a significant budget. Covering these costs not only requires enough investment but also a significantly high amount of liability insurance. Fortunately, advances in technology have made it possible for any company – or even individual – to advertise their products or services without having to break open their wallets. 

This is where Blindspot comes in. We provide an affordable and easy way for anyone to get their message out there on a Times Square billboard. We take care of all the production costs and give you a list of reputable insurance companies to choose from so that you can be covered. 

Our turn-key solution means that all you have to do is provide us with your message and we take care of the rest. So if you’ve always wanted to advertise in Times Square but thought it was out of your budget, think again! 

Times Square Billboards

In the heart of New York City, Time Square is one of the world’s most iconic and lively destinations. Billboards in Time Square are seen by millions of people from all over the world, making it an incredibly valuable advertising space. However, the cost of renting a billboard in Time Square can be very expensive, prohibitive for many businesses. But now, there’s a new company that’s making Time Square billboards more affordable for everyone: Blindspot.

We specialize in providing affordable billboard advertising in Time Square. We offer a variety of packages that fit any budget, starting as low as $500 per month.

With Blindspot, you can get your message out to the world in one of the most prime locations possible, without breaking the bank. If you’re interested in reaching a global audience with your marketing message, reach us! 

Advertising in Times Square is one of the most effective and affordable ways to reach a large audience. With over 50 million visitors each year, Times Square is one of the most popular tourist destinations in the world. A billboard in Times Square will ensure that your message is seen by a vast number of people, including both tourists and locals. The cost of advertising in Times Square is very reasonable, especially when compared to other forms of advertising.

If you are interested in reaching a large audience with your advertising campaign, Times Square is an ideal location. 

Take a Trip to Times Square

If you have never been to Times Square, it is definitely worth a visit. This vibrant and popular area of New York City is full of energy and excitement. Times Square is home to some of the most famous landmarks in the world, including Broadway, the New York Public Library, and Bryant Park. In addition, there are countless shops, restaurants, and attractions to keep you entertained.

Whether you are interested in seeing a Broadway show or simply exploring the sights and sounds of Times Square, a trip to this iconic area is sure to be an enjoyable experience.

Time Square Screens

In the heart of New York City’s Times Square, you will find some of the world’s most iconic digital screens. And now, with our new and affordable pricing structures, billboard advertising in Time Square is more accessible than ever before! Whether you are looking to reach a local, national, or international audience, Times Square is the perfect place to do it. With an estimated 50 million visitors each year, your message is sure to be seen by millions of people from all walks of life.

And what could be more impactful than exhibiting your ad on one of the world’s largest video screens? At nearly 8 stories tall, the Coca-Cola Screen is one of the most popular attractions in Times Square. Imagine your ad playing on this massive screen for all to see! We also offer discounts for longer advertisement bookings, so the more you commit, the more you save. Contact us today to learn more about how we can help you achieve your marketing goals at an affordable price. 

Outdoor Digital Billboards in New York

Outdoor digital billboards bring your message to life with bright, vivid colors and high-definition visuals. Whether you are looking to promote a new product, service, or brand, outdoor digital billboards are an excellent way to get your message seen by millions of people each day. And with our new and affordable pricing structures, billboards are more accessible than ever before! Whether you are looking to reach a local, national, or international audience, we can help you find the perfect location for your ad.


Astoria Boulevard Billboard in Times Square

Cost of a Billboard in Times Square

How much is a billboard in Times Square? Well, it can vary depending on a number of factors, including the size and location of the billboard. However, overall, the cost of a billboard in Times Square is relatively affordable for everyone. For example, a small digital billboard (8 feet by 12 feet) in Times Square can cost as little as $4,500 per month. And while that may seem like a lot of money, it’s actually quite reasonable when you compare it to the cost of other forms of advertising. For instance, a 30-second television ad during prime time on a major network can cost upwards of $100,000. So when you consider the reach and impact that a Times Square billboard can have, the price is really not all that bad.

Of course, if you want to go bigger and better with your Times Square billboard, you’ll have to pay more. But even then, the prices are still quite reasonable. For example, a larger digital billboard (20 feet by 40 feet) in Times Square can cost around $25,000 per month. And while that may sound like a lot of money, it’s really not when you consider what you’re getting in return. With a larger billboard, you’re reaching more people and making more of an impact than you would with any other form of advertising.

So whether you’re looking for a small or large Times Square billboard , the cost is really not all that bad. In fact, when you  compare it to other forms of advertising, a Times Square billboard is actually quite affordable.

Most Popular Billboards in Times Square

#1. Midtown Financial billboard 

Is one hell of a display beast. Standing tall next to Times Square One, the famous digital billboard that you’ve seen in every New Year celebration, a 30,000 square feet of HD LED video screens, and sky-high displays, this billboard is a guaranteed way to attract attention and make a statement. And now you can book it on our platform very fast!

Elevate your brand's presence with the Midtown Financial billboard in Times Square. Unforgettable impact in the city that never sleeps!


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#2. The Nasdaq LED display

Is another example of jaw-dropping-class digital displays. Standing at over seven stories tall, the Nasdaq LED attracts the eyes of all that pedestrian traffic that goes in and out of the USA’s number 1 tourist attraction. You could have your ad run up there in no time through our platform. Check for yourself here.

Blindspot ad on Nasdaq billboard in Times Square

#3. Times Square One Billboard

Is probably the most known digital billboard in the world. This is where the New Year’s Eve “Ball Drop” happens every year and has become a focal point in the capital of billboards. Boasting 310 foot tall LED, this spectacular display is designed to make sure you send a statement that won’t soon be forgotten. This screen is available for daily booking, not hourly. It reaches tens of millions of people each day and thus making it one of the most expensive displays we have connected in Times Square. But think of the impact you could make on such a monstrous screen. You can create a free account through our platform and book such a screen in only a few minutes.

Times Square One New York billboard


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#4. The Beast

Placed right above the McDonald’s restaurant in Times Square, it is seven stories high and, with an audience of over 350.000 people daily, is definitely among the most spectacular and most popular displays in New York.  It can display at 4K resolutions. You can book it on our platform at prices affordable for literally any pocket.

The Beast billboard in Times Square

#5. Polo 1540 Broadway Billboard

A billboard placed right across The Beast and the McDonald’s restaurant in Times Square. This screen reaches tens of thousands of people daily and can be booked on our platform at very accessible costs.

Sunglass Hut's Blindspot billboard in Times Square

#6. 2 Times Square Billboard

This spectacular digital billboard is placed right below the famous Coca-Cola screen next to the iconic Duffy Square red steps. This screen attracts millions of people weekly and can be booked at very friendly prices only on our platform.
2 Times Square billboard


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#7. LinkNYC Billboard  

A network of over 1700 screens in New York, starting with Times Square and well placed in crowded and famous places that attract millions of people because they have free WI-FI. You can book them at outstanding accessible prices only on our platform.

LinkNYC billboard network in New York with Blindspot

#8. PABT Midtown Manhattan, NYC 

Located at the Port Authority Midtown Bus Terminal’s southeast corner at 8th Avenue and 40th Street, very close to Times Square. This screen can be seen all the way from Madison Square Garden, and Moynihan Train Hall at Penn Station has over 1,000 square feet and thousands of impressions each hour. It is for sure a great digital billboard to have your ad on it, and it’s one of the most competitive spectaculars in Manhattan only through our platform.

PABT Midtown Manhattan billboards with Blindspot


  • Broadway Plaza Digital

This digital billboard is placed right just outside H&M’s prime location at the southeast end of Times Square. It’s a 1,674 square feet spectacular billboard that reaches tens of thousands of people each hour. You will definitely make a statement if you could have your ad run here. And now you can, at an amazing and very accessible price only through our platform.

Broadway Plaza billboard with Blindspot

  • Broadway & 50th

Placed on the famous Broadway street, this spectacular billboard attracts the views of thousands of people each hour and is also placed right before Times Square in New York. In a city that never sleeps, you need to do a lot of things just to get your business seen by the target audience. So choosing this amazing unit is for sure a start to your success and you can book it at an unbeatably affordable price only on our platform.

Broadway & 50th digital billboard in New York

  • Bryant Park

If you’re looking for a billboard outside Times Square that is also placed in a high-traffic area you can choose Bryant Park. Located between 6th Avenue and Broadway dominating the busy area between Bryant Park and Times Square, with an estimated weekly reach of over 3 million people, is for sure one of the best billboards to advertise on. You can book it very fast and easy at an unbeatable friendly price on our platform.

Bryant Park's digital billboard in New York

  • Penn Station

This is the main intercity railroad station in New York, serving more than 600.000 passengers per weekday. Located beneath Madison Square Garden, you could book this spectacular billboard on our platform at such affordable costs you won’t believe it.

Penn Station billboard Fibswap ad by Blindspot


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Liberalizing the Digital Billboard Market in N.Y.

Capture attention with Blindspot's meme-inspired ad in NY. Times Square billboard costs vary, but the impact is priceless.

Outdoor advertising hot spots such as New York are prime locations for brands to deploy their ads and boast their creative prowess. Naturally, outdoor advertisers are taking advantage of that and are charging big bucks for their screens, playing alongside the big media agencies to protect the market.

If you’d buy the classic

al way, a billboard/month/ad will easily set you back over $100.000/month, not to mention the agency fees that you would be putting on top of that.

With Blindspot’s tool, you can bypass the old model of media-buying and just buy hourly slots on digital billboards, smartly programming your ads to activate your audience precisely at the right time, exactly where you want it. This way, you’ll not be spending a fortune on outdoor ads. Instead, you’ll have access to a media channel that was previously locked down by big spendings while also getting some kick-ass ROI to go with it.

Outdoor advertising and digital billboards aren’t the playgrounds of big-budget brands anymore. Anyone in your marketing department, heck, even your grandma, can now buy an ad in Times Square just by making a few clicks and putting up some nice content.

We ❤️ New York too.

If you love New York as much as we do, you’ve probably had a fun time reading through this. You probably enjoyed it even more if you’re also an advertising fan. If you’re considering advertising on a billboard in New York, you can sign-up right now and have your ad running on a screen in Times Square in no time.

Times Square Billboards FAQs

How much does it cost to be on a billboard in Times Square?

The pricing of billboards in Times Square is more flexible than you might think! A billboard can range in cost from $40 for a 1 day program to well over $50,000. Typically, the minimum amount of money required to advertise for a short amount of time 1-3 days ranges between $200-$50,000. Famous Times Square billboards like the NASDAQ board are normally the most expensive ones in the world but Blindspot offers a more flexible way to get your message up on them.

How do you get on a billboard in Times Square?

It’s actually pretty easy! Create a free account on the Blindspot platform. Browse the billboards available in Times Square for the dates and times you’re looking for, select the one you you want, upload your creative, and hit “Publish.” Campaigns are usually approved in two days or less, and after that, your campaign will be up and running.

How much is a 15-second ad in Times Square?

A 15 second play in Times Square can cost anywhere from $0.14 to $100 depending on the location and timeframe. Booking digital billboards on Blindspot is the best way to optimize your budget due to our platform’s smart scheduler which allows you to select specific days and hourly slots in which you wish to run your ad. Our full transparency philosophy enables you to see the cost upfront and adjust it as you see fit. Please note each location has a unique minimum scheduling requirement, and typical Campaigns can range anywhere from $40-50,000+ in Times Square.

What is the iconic billboard in Times Square?

Times Square itself is the most iconic place when it comes to billboards. But the icon of the icon is definitely the NASDAQ billboard. It’s huge, has a unique shape and advertises to millions of people each day. Obviously, such a billboard commands a pretty hefty price but Blindspot can help provide you with the most dynamic ways to advertising on the NASDAQ billboard if you want your ad seen by a truly massive audience.

What is the most expensive billboard in Times Square?

There are many spectacular billboards in Times Square. The cost is relative as it varies depending on the campaign period, and frequency of plays. But as a rule of thumb, the large iconic digital billboards in Times Square are the most expensive (for example Nasdaq, MiFi, The Beast, among others.)

How much is the biggest billboard in Times Square?

Well, that would be Times Square One, one of the world’s biggest and most iconic billboards, which starts at $60,000 for 720 plays ($83.33/play)! You can create a free account on our platform and check many spectacular digital billboards, select the campaign time period and see the pricing specific to your requirements.

Are Times Square billboards worth it?

It all depends on what you’re looking for. When it comes to commanding attention on your brand, reaching millions of people every day, and creating a spectacle with your ad, it’s hard to beat a Times Square billboard. However, there are also plenty of other billboards and DOOH mediums with which to do all of the above. You can check out available Times Square billboards and other avenues on the free Blindspot digital platform.

How long do billboards stay up in Times Square?

Most Times Square billboards are lit up and running 24/7. If your ad is part of a typical 3-minute loop, it will show up at least 20 times per hour. So by the end of the day your ad will have been displayed 400 times!

Can anyone advertise on Times Square?

The only things you need to advertise in Times Square are access to the internet, Blindspot’s URL, and a great idea for an ad. In fact, with Blindspot’s free platform, you can have your idea booked in Times Square in less than five minutes. Crypto, NFT, Cannabis, Alcohol, and Political are subject to higher minimums if allowed.

How much does it cost to rent a billboard in Times Square for a day?

Billboards in Times Square, NYC range in cost from $40 for a 1 day program to well over $50,000. Typically, the minimum amount of money required to advertise for a short amount of time (1-3 days) ranges between $200-$50,000. For example, LinkNYC Totems in Times Square start at $40 for 300 plays on 1 side. Spectacular units start between $5,000 – 50,000 per location.

How many billboards are in Times Square?

With Blindspot, you have access to tens of thousands of digital Times Square billboards from the iconic NASDAQ board to sidewalk totems, LED trucks, urban panels and more. And that’s not even counting the LED trucks and LinkNYC totems that cover Times Square either. Check out the Blindspot platform and create a free account to see details like screen format, size, and resolution of each available Times Square billboard.

How much does it cost to post a video on Times Square billboard?

Whether your campaign creative is a static image, or a video, a 15 second play in Times Square can cost anywhere from $0.14 to $100 depending on the location and timeframe. Please note each location has a unique minimum scheduling requirement, and typical Campaigns can range anywhere from $40 – 50,000+ in Times Square.

Why is Times Square so famous?

If you’ve seen any TV show or movie set in New York City, you may already know the answer. Everyone from Justin Bieber to Spider-Man to Post Malone to Carrie Bradshaw has found their way to Times Square and it’s easy to see why. After WW1, it became a cultural hub of theaters, music halls, restaurants, hotels and, of course, the spectacle of lights that are the Times Square billboards. It’s one of the most iconic tourist locations in the world and that’s unlikely to change anytime soon.

Surely, you still have a lot of questions and curiosities about advertising in Times Square. The Blindspot team is here to help you out through your mission of reaching your audience. Contact us!


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