CY INC DOOH Partnership with Blindspot: ERP Data Meets Advertising

CY, INC is a subsidiary of BSG Partners, a renowned leader delivering advanced enterprise resource planning (ERP) systems and SAP solutions for over 18 years across South Korea and international markets.

CY, INC. specializes in turnkey, integrated ERP software solutions and complex IT integrations tailored for large-scale enterprises. The company has successfully implemented enterprise resource planning systems for global industry giants such as Samsung, Hyundai, LG, Hanwha Group, AmorePacific, and more, significantly enhancing their business processes, production planning, supply chain management, and overall operational efficiencies.

Discover how CY, INC.’s expertise in enterprise resource planning systems is transforming the advertising industry by bridging the gap between integrated management and dynamic advertising campaigns, creating lasting impressions and measurable business results for customers worldwide.

Expanding Capabilities Through a Strategic DOOH Partnership

Through a strategic dooh partnership with Blindspot, both companies expand their portfolio to offer clients an innovative way to integrate existing ERP system data within digital out of home (DOOH) advertising campaigns in Korea and abroad.

By seamlessly connecting enterprise resource planning (ERP) software data with digital ooh advertising, businesses can:

• Execute complete advertising campaigns that optimize ad spend and deliver highly targeted ads to specific audiences, maximizing campaign impact.
• Boost campaign accountability with real time data, measurable results, and actionable insights into consumer behaviour, enabling smarter decision-making.
• Address privacy concerns more effectively than traditional online tracking methods by minimizing reliance on third party data.
• Deliver contextually relevant messaging and personalized targeted ads by leveraging user activity, audience profiles, and device linkage across digital screens, mobile devices, and other media channels.

This powerful integration of ERP systems and DOOH advertising empowers brands to craft dynamic advertising messages that resonate with consumers in visible locations such as office buildings, public transit hubs, and other high-traffic public spaces, creating lasting impressions and driving real business results.

Why This Partnership Matters in the Modern Advertising Industry

“Being data-driven in today’s world is not an option anymore, it’s mandatory. However, just having access to data is rarely enough — it’s just as important how you put that data to use in real-time unless you’re in the library or data collection business. Our partnership with CY INC. allows us to do exactly that for our common clients, apply their data expertise to real-world scenarios and optimize their offline presence through the use of Digital Out of Home”

– Matei Psatta, Blindspot CMO.

“Clients are demanding more and more from their IT partners. They expect and should receive an integrated solution that is easy to deploy, can work in multiple scenarios, and solves more than one specific problem. Our SAAS model allows us to offer this to any client in the world and the partnership with Blindspot means that we can solve another important problem — marketing accountability and efficiency in the offline world”

– Suhwan Jung, CY, INC. Sales Representative.

Looking Ahead: Driving Increased Efficiencies and Lasting Impressions with DOOH Ads

The joint ERP and DOOH solution is currently being piloted in South Korea, representing a significant milestone toward wider international adoption. By integrating enterprise-grade ERP system data with Blindspot’s advanced DOOH technology and extensive dooh inventory, businesses can execute complete advertising campaigns that are smarter, more accountable, and highly effective. These campaigns reach consumers in visible locations such as office buildings, public transit hubs, and other high-traffic public spaces, maximizing audience attention and delivering lasting impressions.

This powerful integration supports the creative process by enabling advertisers to dynamically tailor their advertising message using real-time insights from enterprise resource planning systems. This approach enhances the relevance and impact of contextually relevant messaging, driving better consumer engagement and measurable business results across the digital out of home advertising channel.

Explore other Blindspot partnerships to see how we’re transforming digital out of home advertising globally with integrated business functions, real time insights, and a focus on delivering meaningful benefits to public organizations, advertisers, and their target audience.