How Blindspot Made Adore Me’s Location‑Based Valentine’s Day Campaign Stands Out

Adore Me is a spectacular lingerie brand recently acquired by Victoria’s Secret, the brand has managed to become a staple in women’s wear. They were at the forefront of brands to offer extended sizes in order to make every body feel included. Their mission is to support and celebrate every woman’s best self. Adore Me’s marketing efforts are also focused on positively influencing brand perception, ensuring that their image remains authentic, inclusive, and empowering.

In order to make that mission known to the world, Adore Me needed a bold and creative way to stand out. One of the best way to express your brand identity is to showcase a powerful creative in a real life scenario – and what better way to do that than digital out of home and digital billboards in general? These channels were specifically chosen to maximize brand recall among their target audience, keeping Adore Me top-of-mind and highly recognizable.

Celebrating Every Body Through Contextual Storytelling

The core aim of Adore Me’s DOOH campaign was to elevate brand recognition, drive sales, and promote products to a targeted audience, with careful planning playing a crucial role in achieving these objectives.

By strategically placing digital signage and screens in locations where their target audience is most likely to be, the campaign sought to deliver measurable results, increase market share, and boost brand awareness and equity. The campaign plan included multiple channels and measurement strategies to ensure success.

Standing Out in a Crowded Fashion Landscape

Breaking through the noise of fashion marketing required both creative and analytical precision. The team faced a familiar set of DOOH challenges:

• Capturing attention in highly competitive urban environments
• Coordinating content across multiple digital networks and formats
• Measuring campaign effectiveness beyond simple reach metrics

By combining DOOH’s physical visibility with digital precision, Adore Me overcame these barriers, turning out-of-home screens into a measurable, conversion-driving tool.

Tailored DOOH for Every City

The campaign leveraged programmatic DOOH and location intelligence to deliver city-specific creatives tailored to local audiences. Each message was designed to feel personal with culturally relevant imagery, location-specific language, and audience-aligned tone.

The campaign ran across 8 major U.S. cities, including Los Angeles, New York, and Miami, using premium formats such as:

• Urban PanelsLink
• NYC Installations
• Subway Entrance Screens
• LED Trucks
• Digital Spectaculars

Timing was strategic, with flights scheduled around Valentine’s Day, maximizing relevance and emotional connection during a key retail moment.

Precision, Performance, and Real-Time Optimization

Blindspot’s data-driven delivery ensured that each ad played where and when it mattered most. Geotargeting and real-time optimization allowed messages to reach high-intent demographics: women near stores or retail corridors – boosting both foot traffic and website engagement.

This combination of contextual creative and smart delivery resulted in consistent visibility across multiple consumer touchpoints, uniting offline exposure with digital action.

Turning Visibility into Conversions

The DOOH campaign achieved 18.7 million impressions, exceeding expectations for both reach and engagement.

• On a 3-day lookback window, exposed audiences were 270% more likely to convert and 211% more likely to visit the website.
• The campaign’s strongest performance came between days 3-14, highlighting DOOH’s ability to create lasting awareness and mid-term purchase intent.
• LED Trucks and Urban Panels were the most effective formats, driving the majority of web traffic and conversions.
• The largest cities in the campaign (New York and Los Angeles) generated the highest overall impact.

The integration of measurable performance data with creative execution proved that DOOH can drive both awareness and conversion simultaneously.

What Fashion and Lifestyle Brands Can Learn From Adore Me

Adore Me’s campaign revealed that real-world, context-aware advertising can outperform many digital-only strategies when backed by strong data and creative personalization.

What worked best:

• Localization: City-specific content increased emotional relevance and response rates.
• Programmatic flexibility: Real-time optimization ensured efficient budget use.
• Omnichannel synergy: Combining DOOH with online touchpoints multiplied engagement.

For fashion and lifestyle brands, this campaign demonstrates how programmatic DOOH can bridge storytelling, authenticity, and performance, turning screens into moments of empowerment.