Sqreen Digital Joins Blindspot to Grow DOOH in Toronto
The Sqreen Digital DOOH partnership marks a major milestone in expanding accessible, high-quality digital out of home (DOOH) advertising across Toronto. Sqreen Digital is one of the fastest-growing DOOH networks in the Greater Toronto Area, featuring over 120 digital billboards and displays across more than 80 premium locations, including restobars, malls, supermarkets, transit hubs, and athletic centers. These strategically placed displays generate over 4 million impressions monthly, reaching a diverse and engaged audience across the city.
Why This Partnership Matters
This partnership between Sqreen Digital and Blindspot offers two key benefits for advertisers leveraging programmatic DOOH campaigns:
- Seamless access to premium Toronto inventory — advertisers can quickly plan and book campaigns via Blindspot’s user-friendly self-service platform, simplifying the buying process and reducing lead times.
- Dynamic and contextual DOOH ads — campaigns automatically adjust in real time based on data triggers such as weather updates, location, or local events. This contextual DOOH approach ensures ads are delivered at the most relevant times, improving campaign performance, ad recall, and overall return on investment (ROI).
Together, these advantages make DOOH advertising in Canada more accessible, flexible, and effective for brands aiming to engage customers in high-traffic environments.
Industry Perspectives
“We’re excited to offer clients innovative tools to deliver better ads to a more engaged audience. This partnership with Blindspot allows us to provide vetted inventory in premium locations combined with programmatic DOOH technology that optimizes campaign delivery,”
said Jake Lupal, Vice President of Sqreen Digital.
“Canada’s on-premise advertising market is booming — the demand for advanced technology and strategic inventory placement has proven successful. With programmatic DOOH, we ensure advertisers can show the right message, at the right time, to the right people,”
added Sergiu Gruita, Chief Commercial Officer at Blindspot.
Looking Ahead: The Future of DOOH in Toronto
The Sqreen Digital DOOH partnership provides advertisers with simple, scalable, and measurable access to Toronto’s most strategic digital billboard locations. Combining Sqreen’s premium network with Blindspot’s programmatic DOOH capabilities enables brands to create highly targeted campaigns that respond to real-time data, maximizing impact while maintaining efficiency and transparency.
Ready to elevate your advertising with contextual DOOH in Toronto? Start your campaign on Blindspot today!
