NEPI Rockcastle DOOH Partnership with Blindspot in Central and Eastern Europe

The NEPI Rockcastle DOOH partnership represents a major advancement in Blindspot’s mission to expand premium Digital Out of Home (DOOH) advertising screens across Central and Eastern Europe (CEE). NEPI Rockcastle, a top property investment and development company in the CEE region, manages 56 retail properties and has now fully integrated into Blindspot’s innovative DOOH advertising platform.

What This DOOH Partnership Means for Advertisers and Brands

This strategic DOOH partnership allows advertisers to access NEPI Rockcastle’s extensive network of 124 digital advertising screens, including high-impact totems and LED displays. Among the key benefits for advertisers are:

• The ability to book targeted DOOH advertising campaigns quickly and easily via the Blindspot platform, which simplifies the media buying process.
• The option to conduct A/B tests in real-world retail environments to optimize ad performance and accurately measure campaign impact on sales and customer engagement.
• Premium screen placements located near busy shopping centers and retail stores, ensuring maximum visibility and reach to local consumers.

Discover more about how DOOH advertising works and why it is becoming a preferred advertising method for brands aiming to connect with consumers effectively.

NEPI Rockcastle’s Vision: Driving Innovation in Retail Digital Advertising

NEPI Rockcastle dedicates itself to enhancing retail experiences through cutting-edge technology and innovative marketing solutions.

“We’re constantly looking to improve the experience of our clients and tenants, be it through valuable information so their visits is more pleasant or solutions to improve tenants’ sales & marketing efforts. NEPI Rockcastle prides itself with being at the forefront of technology, so partnering with companies like Blindspot to offer a unique solution to our advertising clients is perfectly in line with our vision for the malls of the future”

– Iulia Mihail, Group Media Sales Manager.

Expanding Programmatic DOOH Advertising in Romania and the CEE Market

With NEPI Rockcastle now integrated into the Blindspot network, over half of Romania’s Digital Out of Home inventory becomes available through Blindspot’s programmatic platform. This partnership strengthens Blindspot’s position as the leading programmatic DOOH platform in Romania and the wider CEE region.

Advertisers gain precise location-based targeting, real-time audience data, and access to premium digital displays. Consequently, they can create highly relevant and impactful advertising campaigns that drive engagement and sales.

See real-world success stories and learn how brands leverage DOOH through our comprehensive case studies.

How to Get Started with the NEPI Rockcastle DOOH Partnership

Ready to boost your advertising impact with programmatic DOOH? Contact us today at hello@seeblindspot.com to learn more about the NEPI Rockcastle DOOH partnership and how to access this powerful advertising network.