How Blindspot Helped Bitdefender Launch Their First DOOH Campaign On A Limited Budget

Bitdefender is an internationally recognized name in the world of cybersecurity. So, it might come as a surprise that they, like so many startups and small businesses, hadn’t yet had experience running a digital out-of-home ad campaign. 

And for a first-time DOOH campaign, the timing was tight and the budget was smaller than usual.  The goal Kara Giacobazzi and Alexandra Drogeanu from Bitdefender had to find vendors for DOOH campaigns for their upcoming project. 

As expected, they reached out to multiple companies but found Blindspot to be the superior choice for a few reasons. The first was budget. When the traditional agencies they contacts told them they’d have to pay for 24/7 ad space to accommodate their campaign, they knew that wouldn’t work for them. Their budget was $50,000 and it seemed a waste to pay for billboard space at 3 AM when no one was around to look at it. 

“We sourced Blindspot and then we sourced a traditional media vendor. We gave them the exact same pitch as Blindspot and what they came back to us with was our entire spend for just one event. And it looked really cool, like massive billboards, massive signage but it didn’t target any of our five other geographies for our four other events.” says Kara Giacobazzi. 

They gravitated towards Blindspot because that platform allowed them to select relevant days that actually aligned with the events they were promoting. Better yet, they only had to pay for the dates and timeslots they actually used. 

“The first time we hopped on a call and the team previewed the platform, we were sold. We loved the visibility that other vendors couldn’t provide. We loved having visibility into each screen location, loved that we could maximize our budget by displaying ads only during specific dates and times, and we were blown away by the flexibility to change our displayed graphics depending on a handful of factors (eg: day of the week, time of day, or for us—results of the last weekend’s race).” said Kara Giacobazzi. 

Bitdefender had previously worked with Blindspot before for a small regional campaign and, although they had their hesitancies expanding their Blindspot partnership into a global campaign, their DOOH ads exceeded expectations. They reached $53.8K in plays, and gained 3.5 million impressions.

Furthermore, the mobile nature of Blindspot’s fleet of LED trucks meant that it was able to tap into more out-of-the-way markets without expending valuable resources.

“Some of the events we needed to promote were in fairly remote areas that do not have many traditional DOOH options. With Blindspot’s LED truck option, we were able to ensure event attendees saw our ads outside of the airport or other city limits, and target specific areas that did not have permanent DOOH locations.” says Giacobazzi

The numbers and customer satisfaction speak for themselves. Blindspot is the premier customizable billboard platform that can help tailor your campaign, whether it’s local or global, to your exact budget and needs.