Green Dental: Growing with Programmatic DOOH Advertising
Programmatic DOOH advertising helped Green Dental, an eco-friendly dental clinic, grow more efficiently. By shifting part of their online advertising budget to Digital Out of Home, the clinic built a stronger offline-online presence and expanded its reach. This integration ensured ads connected with patients across multiple touchpoints, driving engagement and measurable results.
Learn more about how programmatic DOOH works.
The Results
During the active DOOH campaign, Green Dental achieved:
- 37% increase in scheduled appointments
- 50% increase of new patients that used the clinic’s services
- 400% increase of website visits
By focusing on highly effective hours and running creatives on 57 strategically placed screens, the clinic maximized impact while keeping budgets optimized.
Strategy & Execution with Programmatic DOOH Advertising
Green Dental’s strategy combined geo-targeting and dynamic creative optimization:
- Ads ran on subway screens and premium DOOH near corporate offices.
- Digital signage appeared in high-traffic environments: retail stores, shopping malls, grocery outlets, restaurants, roadside billboards, and bus shelters.
- Real-time data guided spending toward high-attention hours, optimizing reach.
- Programmatic DOOH technology ensured precise targeting and live adjustments.
The campaign used location data, mobile data, and sensor insights to show ads at the right time and place. Clear creative messaging highlighted service benefits and a limited-time discount, sparking urgency.
Key Takeaway: Programmatic DOOH Advertising Works
Green Dental proved that programmatic DOOH advertising can amplify clinic marketing. By integrating digital screens with data-driven optimization, they boosted appointments, gained new patients, and grew their online presence.
Learn more about programmatic DOOH advertising and its benefits for brands. Discover best practices for DOOH campaigns to engage audiences effectively.
