Using cross-border DOOH micro-buying during COVID-19 lockdowns to deliver 340% more direct leads

| Blindspot

The K-Startup Grand Challenge (KSGC) is the main Korean government program dedicated to foreign startups. Active since 2016, over 7.400 international startups have applied to be part of the program, despite the program being notoriously selective, with less than 1% of startups selected to participate. The initiative is organized by the National IT Promotion Agency and funded by the Ministry of SMEs and Startups of South Korea. 

 

Each year, KSGC promotes the program in order to attract the most promising and competitive startups. For the 2020 edition, it faced a unique challenge – how do you convince startups to apply in the middle of the COVID-19 pandemic and, furthermore, convince them to travel to Korea? 

 

In order to build trust with its target audience and boost conversation rate on its geo-targeted online campaigns, KSGC used Blindspot to buy targeted hourly slots in key locations as part of a pilot project. In order to accurately track the impact of the targeted campaign, it was deployed exclusively in CEE.

Digital Billboard CEE

The content that ran on the screens was an adapted version of the video running on social media, targeting locations such as subway stations near startup hubs, as well as outdoor screens in both countries near key corporate offices. 

Bucharest Subway station screens

In order to optimise the investment, the ads only ran at key hours, maximising exposure and efficiency while keeping the budget under control. 

 

Outdoor billboard CEE

The objective of the campaign was laser focused – attracting startups to apply to be part of the project. Despite the challenging COVID-19 context, the KSGC pilot project delivered outstanding results, with an average 340% more startups applying from the two countries compared to previous years. 

Digital billboard on shop

Creating international targeted campaigns on Digital Out of Home is now easier and more efficient than it has ever been. Studies have shown that strategically adding DOOH to your marketing mix leads to a 37% uplift in effectiveness, while running contextual campaigns based on data triggers leads, on average, to an additional 16% increase in sales. 

 

Find out more about how to efficiently use DOOH in your campaigns – create your account now

TOP LOCATIONS

Billboards in city 

London Billboards

Billboards in London

Discover billboards and be seen in The Magic City.

Times Square billboards

Times Square billboards

Now affordable for everyone with Blindspot

Chicago Billboards

Billboards in Chicago

Be seen in the Windy City, the second-largest city in America.

Atlanta Billboards

Billboards in Atlanta

Be seen in The Big Peach, the heart and soul of America’s economy.

Las Vegas Billboards

Billboards in Las Vegas

The City of Lights awaits your ads to come into town. Browse for a billboard now!

Los Angeles Billboards

Billboards in Los Angeles

The City of Angels is waiting to see your ad come to life. Browse billboards now!

Miami Billboards

Billboards in Miami

Discover billboards and be seen in The Magic City.

NY Billboards

Billboards in New York

Discover the best billboards in New York with prices starting as low as $1.

case studies

The work we are proud of

How bfound increased search traffic using hourly digital billboards and CPC optimization

Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic

Driving search and PPC performance through digital billboards – Fujifilm Instax case study

The GameStop billboard that broke the internet

How Wokyo Noodle Bar increased sales by 54% using digital billboards