Staying in control with Blindspot
Automation is scary. We get it.
Out of Home is all about reputation and relationships. Technology can help accelerate sales and generate additional revenue, but that doesn’t mean it should come at the cost of negatively impacting existing business.
Blindspot makes sure to enhance your current model, rather than change it, in 3 key ways:
- Two sided approval: once campaigns start flowing in from Blindspot, we check all the content that is coming towards your screen. The final approval step, however, is on your side, the media owner. You decide what will run and what won’t. Your screens, your call.
- Digital Budgets: the fact that we sell hourly-based and dynamic campaigns makes us incompatible with traditional OOH media agencies. We either work with a client’s digital/online departments in order to link DOOH and online marketing efforts or with brands that don’t traditionally advertise on Digital Out of Home.
- Pricing that makes sense: we set up competitive pricing together and stick to it.
Blindspot is designed to be an add-on for the current OOH and DOOH industry. We’ve specifically developed tools and operations in such a way to help everyone grow – from advertisers to media owners – not just change what already works.
