Programmatic DOOH: Blindspot Partners with SpaceAdd in Korea

Programmatic DOOH Advertising Is More Connected and Measurable Than Ever

Programmatic DOOH advertising is transforming how brands plan and buy campaigns. Media owners who look to the future are preparing their businesses for trends that emphasize dynamic creative, real-time data integration, and programmatic ad buying.

Programmatic ad buying and real-time bidding in DOOH are powered by demand-side platforms (DSPs) that automate the buying and selling of ad slots. This technology allows advertisers to define audiences, reach them with relevant messaging, and optimize campaigns using contextual data such as location and time.

Unlike online advertising, DOOH does not depend on third-party cookies. Instead, it leverages first-party and contextual data for precise targeting.

Blindspot & SpaceAdd: Expanding Global DOOH Access

Blindspot, the largest cross-border contextual DOOH marketplace, has partnered with SpaceAdd, South Korea’s leading DOOH media network. This collaboration allows advertisers to execute a campaign across high-traffic locations in Asia.

Through this partnership, advertisers gain:

• Global access to SpaceAdd’s premium screen.
• Dynamic campaign planning tools directly inside the Blindspot platform
• Measurement solutions to track campaign effectiveness and brand lift

Learn more about what is DOOH and how it works.

Dynamic, Contextual, and Programmatic Advertising

Advertisers can now:

• Launch micro-campaigns as short as one hour
• React quickly to real-time data
• Deliver dynamic, contextual messaging that drives engagement and brand impact

“At SpaceAdd, we’ve been able to secure such competitive and unique locations by always providing space owners with additional value through Digital Signage screens. Enhancing this value with a global technology platform like Blindspot is providing was the next natural step”

– said Chang Keun Oh, SpaceAdd CEO.

“The DOOH market in Asia and specifically Korea is one of a kind. SpaceAdd manages to combine a unique appetite for expansion by constantly growing their number of screens in key locations with an understanding of technology and the media industry. We’re thrilled to be collaborating and making DOOH better together”

– said Bogdan Savonea, Blindspot CEO.

About SpaceAdd

SpaceAdd operates almost 10,000 digital billboards in niche indoor locations, reaching 8 million+ people monthly.

Soon, SpaceAdd’s screens will be fully available inside the Blindspot platform, and registered advertisers will be notified once the integration is live.

Want to explore more Digital Out of Home opportunities in Asia? Reach out.