How a Small Business Doubled Sales with Digital Billboard Advertising

The Challenge for Small Businesses in Global Advertising

In today’s fast-paced digital marketing landscape, small and medium-sized businesses face unique challenges. Beyond the typical hurdles of entrepreneurship, they must navigate an ever-changing reality that demands agility in their advertising and communication efforts. Leveraging effective global advertising strategies is crucial for these businesses to reach and engage their target audience amid intense competition.

Why Virtual Escape Chose Digital Billboards.

Virtual Escape, a small virtual escape studio based in Bucharest, strategically utilized digital out of home (DOOH) advertising by placing digital billboards and digital signage in subway stations near their location. This targeted approach allowed them to serve ads directly to local consumers in high-traffic public transit areas, maximizing contextual relevance and audience targeting without relying on third-party data.

Their micro-campaign was carefully planned to comply with local regulations and maintain flexibility, enabling quick adjustments if new rules emerged. This approach exemplifies how digital advertising refers not only to online channels but also to powerful digital OOH media formats that can create lasting impressions in physical spaces.

Campaign Details: A Focused DOOH Campaign with Digital Signage

The campaign ran for 13 days on digital screens strategically placed in subway stations close to Virtual Escape’s studio. By focusing on proximity and timing, the campaign optimized reach to the target audience during their daily commute, demonstrating the effectiveness of place-based advertising and contextual relevance in DOOH campaigns.

The Results: Measurable Success with Digital OOH Advertising

• +51% increase in website visitors compared to the previous month, indicating heightened brand awareness.
• +61% growth in direct traffic, showing that consumers recalled the brand message after seeing the digital billboards.
• +16% rise in search ads traffic, often linked to exposure from DOOH advertising.
• Sales doubled during the campaign month, highlighting the campaign’s impact on purchase decisions.

This case highlights how small businesses can successfully reach consumers through DOOH advertising by leveraging digital billboards and digital signage to serve ads in relevant locations, driving engagement and conversions.

Why This Case Matters in the Digital Advertising Industry

Virtual Escape’s campaign is a powerful example of how digital advertising, including DOOH ads, can help businesses of all sizes engage audiences effectively. Research shows that contextually relevant messaging increases campaign effectiveness and creates a lasting impression on consumers. By integrating digital OOH advertising into an omnichannel approach, marketers and advertisers can amplify their brand message across multiple types of media formats, including digital billboards, social media platforms, and search ads.

Start Your Own DOOH Advertising Campaign Today

Unlock the potential of targeted outdoor advertising with digital OOH media. Whether you’re a small local business or a growing enterprise, DOOH campaigns offer flexible audience targeting, real-time content updates, and measurable attribution capabilities that traditional out of home advertising cannot match.

Create an account here to book hourly slots with no minimum buy-in on over 1 million digital billboards worldwide. Serve ads that are ad relevant, timely, and designed to engage consumers where they live, work, and travel.