OOH Advertising: What It Is, How It Works, and Why It’s More Effective Than Ever
With so many people glued to their screens (and ads bombarding them), getting people to pay attention to your advertising can help you stand out in a world of digital saturation.
Enter out-of-home advertising, which, if you can believe it, was once the norm but can now set you apart from the millions of in-device ads to steal other brands’ thunder.
So, what is OOH advertising, why do you need it, and how can it supercharge your ad campaigns today?
What is Out-of-Home (OOH) Advertising?
Out-of-home, or OOH advertising, is exactly how it sounds—ads that show up in all the right outdoor spots. Think billboards, signs, and ads designed to make people stop and say, “Ooh, that’s clever.”
If you want to get your message heard in today’s age of ad fatigue, OOH advertising is the key to success.
How OOH Advertising Works
Marketing with OOH advertising works by using strategically placed ads to communicate messages to target audiences in just about any location.
Advertisers purchase ad space on billboards, whether by renting physical billboards or other spaces or digital ad placements through digital media buying, ideally getting their brands in front of people who will most likely become customers.
The Evolution of OHH Advertising in the Digital Age
Back in the “good old days,” when ads weren’t quite literally everywhere, OOH outdoor advertising was very popular, with static billboards, occasional signage, transit ads, and other ads pushing brands and messages of all kinds.
Fast forward to today, with smartphones and digital TV everywhere, and marketing with OOH advertising has become even more essential in connecting with audiences. OOH advertising truly stands out, whether people see these ads on their drive to the office or walking down the street, setting brands apart from the ones that rely solely on website, streaming, and print ads.
Coupled with innovations in digital advertising, including digital billboards, interactive experiences, and online media buying platforms, today’s OOH outdoor advertising campaigns are among the best for any brand to use to hold people’s attention.
Why OOH Advertising is More Effective Than Ever
Recent statistics show that OOH is impactful at connecting with people, with a growing number of adult consumers noticing these brands more and more. The market for OOH advertising is also only getting bigger, with the OOH ad market expected to grow to an eye-popping $41.82 billion by the end of 2025.
Want to show your audiences how your brand isn’t like all the rest? Jump into OOH outdoor advertising and get eyes on your brand.
Advantages of OOH Advertising Over Other Marketing Channels
Still not sure if traditional or digital OOH advertising is worth it? Let’s do some more convincing, shall we?
Other marketing channels might be trendy among advertisers, but differentiation is what really matters—and OOH advertising offers unique benefits you won’t get with those other platforms, including:
- Increased visibility with the right placements
- A continuous presence that doesn’t just vanish when people click to another web page
- A massive audience reach
- Better recall, as people actually remember the ads that don’t just fall into the background of their backlit screens
- Compatibility with digital marketing efforts
The Power of Geotargeting and Mobile Integration in OOH
To get the best results from your OOH ad campaigns, you need to use geotargeting and mobile integration to create a connected experience.
For example, tell people exactly where one of your stores is in a big city like New York. You could plaster your brand all over the Big Apple with a generic ad, but it might not do as much good as just including the magic words of “right at Fifth and 23rd!”
Also, when appropriate, traditional and digital OOH advertising could integrate with mobile experiences to get on top of the mobile competition, too.
How to Get Started with OOH Advertising with Blindspot
Now you know what kind of power digital OOH advertising can hold over your audience. What’s keeping you from getting started?
Blindspot can help you succeed with these campaigns with fully tailored strategies and placements, getting you in front of target audiences on some of the most prominent billboards in the U.S.
Learn more about us and how our system works, or join us to get started on a campaign right away. Want to see some examples of our work, well, at work? Check out our case studies.
Better yet, contact the Blindspot team to talk with a person about how it works.
FAQs
What industries benefit the most from OOH advertising?
Many industries benefit from OOH ads, but the ones that tend to see some of the biggest benefits include retail, entertainment, real estate, and automotive brands.
How do I measure the effectiveness of OOH advertising?
Using digital integrations and analytics platforms, you can measure metrics like impressions and sales for ad locations to help gauge the effectiveness of your campaigns.
How long should my OOH advertising campaign last?
The amount of time your campaigns last will mostly come down to the timeliness of your ad and your available budget.
Can I target specific demographics with OOH advertising?
Location-based ads can help you target particular demographics with effective billboards, signs, transit ads, and other placements.
How does OOH advertising help increase foot traffic to my business?
By directing more people to specific locations in your ads, or integrating with mobile users through geotargeting, you can bring more people to your brick-and-mortar locations.
