Network API Integration for Digital Out Of Home Advertising
Curious about Blindspot’s API integration for DOOH networks and media owners? The process is straightforward.
You already have a CMS and player to manage clients and campaigns. Blindspot connects to your existing CMS through a Pull API integration, allowing you to stay fully in control of your inventory and content.
How the Blindspot API Integrations Works
When your screens have available inventory, they automatically check for pending campaigns in the Blindspot system. If campaigns are available, they are pulled into your CMS and displayed on digital signage screens in high-visibility locations such as billboards, bus shelters, and retail stores.
This makes your network more competitive in the advertising ecosystem while ensuring that ads reach wide audiences with dynamic, data-driven campaigns.
Benefits of Connecting your CMS with Blindspot
By integrating with Blindspot, networks and media owners can:
- Make your inventory compatible with dynamic campaigns planned by Blindspot clients
- Plan your own dynamic campaigns for existing clients through the platform
- Receive reports and real time data from various Blindspot data partners
- Access new budgets from companies that do not normally advertise on DOOH or companies that want to run reactive campaigns
Why API Integration Matters
Integration increases your chances of selling available DOOH inventory. You can run dynamic campaigns without booking exclusivity or needing complex HTML5 players.
Most importantly, you remain in control:
- Every campaign is pre-approved by your team.
- You decide what plays on your screens.
This balance of automation and control makes Blindspot API integration one of the easiest ways to future-proof your network
What Blindspot API Integration Is Not
Blindspot is not a CMS and does not replace your existing tech stack or sales team. Instead, it complements them by opening doors to new demand.
Think of it like extra legroom on a long-haul flight, it’s not mandatory, but once you have it, you won’t want to fly without it.
Next Steps: Connect Your Network
Are you ready to unlock more value from your DOOH inventory?
Reach out to setup a demo and receive the full Blindspot API documentation.
