Inside Intimissimi’s Data-Driven Programmatic DOOH Strategy
The Ask
Calzedonia Group, on behalf of its Intimissimi and Falconeri brands, was looking for a programmatic DOOH partner to help transition their traditional media buys into a more flexible, data-driven programmatic approach, maximizing relevant impressions while reducing waste from non-optimized 24/7 screen time.
Audience:
Residents in major, fashion-forward American cities including New York, West Palm Beach, LA, Miami, and Philadelphia.
The Strategy
Blindspot utilized our DOOH network that could move with the rhythm of each city. Formats were chosen for both stopping power and scalability:
- Urban Panels
- Mall Screens
- Bus Shelters
- Billboards
- LED Trucks
Then we layered in real-time data, syncing impressions with high-intent hours and movement trends.
The Impact
Digital Traffic
- +70.62% lift in web visits
- Consumers visited ~7.72 days after exposure
- Top-performing markets: LA, West Palm Beach, New York
- Highest performing formats: Billboards, Bus Shelters, Truck Routes
Conversions
- +63.66% lift in purchases
- Average time to conversion: ~8 days post-exposure
- Top DMAs: Philadelphia, West Palm Beach, New York=
- Top formats: Billboards, Malls, Bus Shelters
Foot Traffic
- +43.92% lift in in-store visits
- Avg. home-to-store travel: 14.45 miles
- Avg. trip from prior location: 11.51 miles
- Avg. time to visit: ~5 days post-exposure
- Best markets: New York, Miami-Ft. Lauderdale, West Palm Beach
- Top formats: Billboards, Urban Panels, Bus Shelters
The Takeaway
In just a few weeks, we rewired the brand experience across every touchpoint:
- +70% in web traffic
- +64% in conversions
- +44% in store visits
All powered by bold, high-visibility placements timed with precision across the country’s most valuable screens.
By syncing creative, context, and consumer behavior, we turned sidewalks into storyboards and reshaped how Intimissimi’s luxury lingerie shows up in the real world.
