FAQ

Frequently Asked Questions

Wait, so what are you, a media agency?

Quite the contrary! Blindspot is not a media agency. We take the remaining inventory that agencies don’t buy, make it affordable, measurable, and contextual, then open it up for anyone to use.

Why isn’t the inventory sold? Is it bad?

The inventory isn’t “bad.” It’s the same hours and placements that big brands buy. However, because the inventory scope is so large, current buyers can’t fill all the space. Our clients run campaigns at the same hours and on the same screens as major advertisers.

What screens are available?

The best way to check is directly on the Blindspot platform. We’re always adding new networks, both digital indoor and outdoor screens, and we’ll keep you updated on new additions.

What is the pricing?

Pricing depends on the value of the screen: size, quality, and potential reach (pedestrian and vehicular). Popular rush hours cost more, while overnight hours are cheaper.

What about privacy in your analytics data?

We take privacy seriously. All data is completely anonymous and does not use personal information. We never store footage or visuals.

Is there any guarantee that my campaign will run?

Yes. Once your campaign is approved, it cannot be displaced. Your ads will run on the selected schedule, as long as programmatic availability exists.

Can I cancel my campaign?

Not currently. We will add this feature in the future. Until then, we recommend you start with creating campaigns on shorter timeframes so you can test how multiple visuals are performing.

How do I pay? Are there any hidden fees?

Credit/debit card, no hidden fees. Once you create a campaign, you’ll see a preview before submitting it for approval – the budget you see there is what you’ll end up paying, not a penny more.

What kind of content can I upload?

You can upload both videos and static images. Depending on the network(s) you choose, you’ll see the required file type once you reach the content upload section. Just make sure the file size of your content is under 40 MB.

Can I extend my campaign?

Once you book a certain schedule, you cannot extend it. You can, however, create an exact duplicate of that campaign that continues your previous schedule.

How long does the approval process take?

We try to keep the approval process as short as possible – it usually takes anywhere from a couple of minutes to a few hours. To be on the safe side, it’s best to submit your campaign 48 hours before you actually want it to go live.

Who decides if my content is appropriate?

Our team checks if your content is in accordance with local and international law when it comes to outdoor advertising. To spare you the boring details, you’re generally allowed to advertise anything that falls within the categories of what you’ve seen on TV.

I want to inquire regarding a special campaign for my business.

We always welcome innovation! Send us an e-mail by clicking here and we’ll make sure to reach out as soon as possible.