How to Buy Digital Billboards Online with Blindspot

If you’re interested in digital billboards, Blindspot makes it easier than ever to execute complete advertising campaigns online — quickly, affordably, and transparently.

Founded in 2018, Blindspot has raised over $4.4M and collaborated with high-profile clients such as Kanye West, Snoop Dogg, Samsung, TikTok, GoDaddy, Monster, Universal Music, and numerous crypto & NFT projects. Our platform has also powered the #1 most popular Reddit post of all time: the iconic $GME GO BRRR billboard.

How Blindspot Works: Simplifying Digital Out of Home Advertising

Getting started with Blindspot takes just minutes:

1. Create a free account.
2. Select from our extensive DOOH inventory of over 300,000 digital screens worldwide, choosing the billboard(s), frequency, and hourly slots that fit your campaign goals.
3. Submit your advertising message for approval.

Once your content is approved by both Blindspot and the screen landlord, we process your payment and your campaign goes live — it’s that simple.

We even provide a step-by-step guide to help you create your first campaign.

What Types of Digital Billboards Can You Buy?

Blindspot connects advertisers to digital billboards in 36 countries, covering a wide range of visible locations — from Times Square in New York City to supermarket digital signage across Europe. This broad reach allows brands to place contextual ads that engage specific audiences in public spaces like office buildings, bus shelters, and public transit hubs.

Transparent Pricing for Every Budget

Pricing starts at just $2 per slot and scales based on location, screen size, and demand. Whether you’re targeting premium advertising spots in Times Square or more niche venues, Blindspot’s flexible pricing and no minimum buys let you tailor your advertising campaigns to your budget.

What Sets Blindspot Apart in the Advertising Industry?

1. Direct Connection to Screen Operators: Unlike traditional advertising agencies, Blindspot is a programmatic DOOH platform that connects you directly to screen owners, removing middlemen and reducing costs.
2. No Minimum Buys: Book by the hour, not by the month, giving you complete control over your campaign duration and budget.
3. Full Transparency and Measurable Results: Every campaign is tracked in real time, with detailed reporting on campaign performance available in your dashboard.

How Long Does Content Approval Take?

Typically, content approval takes about 2 working days, often less. Our team ensures your digital signage content complies with landlord requirements and advertising standards, so your ads run smoothly.

What If My Ad Doesn’t Play as Scheduled?

Blindspot’s platform continuously monitors each campaign. If technical issues or sold-out slots prevent your ad from playing the full number of booked times, we credit you back for any undelivered plays. For example, if you booked 100 plays for $1,000 but only 90 were delivered, you receive a $100 credit. This approach ensures you get measurable results and value for every dollar spent.

Why Choose Digital Out of Home Advertising with Blindspot?

Digital out of home (DOOH) advertising is one of the fastest-growing advertising channels, combining the reach of traditional outdoor advertising with the flexibility and targeting capabilities of digital media. DOOH ads deliver contextually relevant messaging to captive audiences in real world environments, boosting brand awareness and consumer engagement.

Blindspot’s platform makes it easy to reach consumers where they naturally spend time — in public spaces, office buildings, transit hubs, and retail locations — with messages tailored to the surrounding environment and audience behavior. This modern advertising approach leverages real time data and programmatic technology to optimize campaign effectiveness and create lasting impressions.

Ready to Launch Your Next Campaign?

Blindspot enables businesses of all sizes to create, manage, and optimize complete advertising campaigns across the globe. Explore examples from New York and Los Angeles, and discover hundreds of additional advertising spots waiting for you on the platform. For inspiration, check out our digital billboard gallery.

Frequently Asked Questions (FAQs)

Q: What is programmatic DOOH advertising?
A: Programmatic DOOH refers to the automated buying and selling of digital out of home advertising spots using real time data and software platforms, enabling precise targeting and dynamic content delivery.

Q: How does Blindspot ensure my ads reach the right audience?
A: Blindspot offers access to digital signage in visible locations with targeting options based on time, location, and audience demographics, helping you reach specific audiences effectively.

Q: Can I run short-term campaigns with Blindspot?
A: Yes! Blindspot allows booking by the hour with no minimum buys, making it ideal for short-term or test campaigns.

Q: How do I measure the performance of my DOOH campaign?
A: Your Blindspot dashboard provides real time updates on campaign performance, including the number of plays, locations, and audience reach.

Q: Is DOOH advertising effective for small businesses?
A: Absolutely. DOOH offers measurable results with flexible pricing, allowing small businesses to compete in the outdoor advertising space and create positive associations with their brand.

Harness the power of digital out of home advertising with Blindspot — the easy, transparent, and effective way to reach consumers through digital billboards worldwide.