Blindspot DOOH Software Boosts Billboard Revenue by 54%
Welcome! Blindspot is a leading DOOH software platform that empowers businesses to create and manage dynamic digital out of home advertising campaigns on digital screens. Our platform also provides advanced analytics and attribution capabilities to measure campaign performance accurately.
As a Techstars-backed company with offices in New York, Seoul, Dubai, and Bucharest, Blindspot serves a wide audience across multiple public spaces, helping advertisers reach consumers effectively through digital OOH media.
Why Blindspot Exists in the Digital Out of Home Industry
The digital out of home (DOOH) advertising landscape is rapidly evolving, yet the ramp-up process for launching effective DOOH campaigns often remains slow and complex. Blindspot exists to accelerate this transformation by providing cutting-edge programmatic technology designed for both media owners and advertisers, streamlining campaign execution and enabling more impactful engagement with target audiences.
- For network operators and media owners: Blindspot delivers real-time demographic analytics, camera integrations, and comprehensive reporting tools to optimize DOOH inventory utilization across diverse outdoor screens such as digital billboards, bus shelters, and retail locations.
- For advertisers and marketers: Our platform offers dynamic ad delivery with flexible creative formats, easy campaign planning, and one-hour minimum buy-ins. Robust analytics enable measurement of key performance indicators including ad recall, brand awareness, foot traffic attribution, and purchase intent—empowering advertisers to maximize the impact of their entire campaign.
By simplifying the complexities of home DOOH advertising and outdoor advertising, Blindspot helps brands reach audiences effectively in high-traffic public spaces, grocery stores, gas stations, and transit hubs—delivering lasting impressions through contextually relevant digital OOH advertising.
Proven Results with Our DOOH Software Platform
Today, Blindspot powers over 1 million digital screens across 25 countries, unlocking significant value from unsold DOOH inventory in high-traffic locations such as shopping malls, office buildings, gas stations, public transit hubs, and retail locations.
When comparing industry benchmarks:
- Outfront Media reported an average revenue of $13,760 per screen across 1,015 digital billboards in 2018 (source).
- In contrast, one Blindspot partner network achieved a remarkable 54% increase in average monthly revenue per digital billboard within months of integrating our advanced DOOH technology stack—at no additional cost.
These results demonstrate how Blindspot’s platform enables media owners and network operators to execute campaigns more efficiently, maximize the utilization of digital signage, and deliver targeted ads that engage audiences effectively.
Our software supports real-time bidding and dynamic ad delivery, allowing advertisers to update creative formats instantly and tailor messaging based on real-time data such as local weather conditions and mobile location data. This capability ensures that DOOH ads remain contextually relevant, increasing ad recall and driving higher purchase intent at the point of purchase.
By simplifying the insertion order process and offering one-hour minimum buys, Blindspot opens up home DOOH advertising to a wider range of advertisers, including small and medium-sized businesses. This inclusivity helps brands build stronger brand messages and expand their reach across diverse public spaces.
Overall, Blindspot’s DOOH platform empowers advertisers and media owners to harness the full potential of digital out of home advertising, delivering measurable results and a lasting impression through innovative, data-driven campaigns.
Why DOOH Advertising Performance Improves with Blindspot
Our model is unique. We don’t own screens. Instead, we leverage technology to enhance DOOH advertising performance across existing outdoor screens. The key factors driving this improvement include:
- Crowd personalization: Serving targeted ads tailored to the specific audience in real time, ensuring relevant messaging that boosts purchase intent.
- Real-time data and custom integrations: Utilizing mobile location data and other real-time triggers such as local weather conditions to deliver ads in contextually relevant environments.
- One-hour minimum buys: Opening DOOH advertising to small and medium-sized businesses (SMBs) and smaller advertisers, making it accessible beyond traditional out of home budgets.
Interestingly, over 50% of Blindspot’s clients had never advertised outdoors before, highlighting the opportunity to engage new audiences through digital out of home channels.
Final Takeaway
- For networks and media owners: Blindspot provides innovative technology to diversify revenue streams with zero financial risk by maximizing the value of DOOH inventory.
- For advertisers and marketers: Blindspot demonstrates that digital out of home advertising is a powerful digital channel with measurable metrics, complementing online advertising and other digital channels in your media mix.
Diversifying your advertising channels can significantly strengthen your brand awareness and brand recall. All you need is the right technology to spend smarter, deliver ads effectively, and track results with precision.
