[Case Study] Blindspot & Carrefour DOOH drive a staggering 149% – 290% sales increase for Beko & Arctic
For two brands aimed at increasing their customers’ quality of life and comfort through innovation, they certainly managed to do that by sky-rocketing sales for their new products:
ARCTIC ExtraSteam Technology Washing Machine: Arctic presents ExtraSteam Technology, with 5 years’ guarantee. Arctic. Evolving Together
BEKO HARVESTfresh™ Refrigeration Technology & BEKO AEROperfect™ Fan Oven Technology: Beko’s new range of household appliances: Beko HARVESTfresh™ & Beko AEROperfect™. Inspiration from the Beauty of Nature. Now with 5 years’ guarantee.
Because great technologies work wonders together, Blindspot helped Arctic & Beko by placing their ads on the Carrefour Digital Screens Network in a total of 40 Carrefour Supermarkets, in 26 Romanian cities, with varied placements ranging from entrance video walls, to customer receptions, alleys, gastronomy aisles, fresh products areas & more.
The purpose was, of course, to meet future customers’ needs when shopping by showing them the Arctic & Beko new products (aka major lifestyle hacks) where recall could be best triggered, taking into account their shopping behavior. And it definitely worked, with stellar results, higher than anticipated before the campaign started and with sustained results after the campaign ended:
ARCTIC
The graph line shows that sales during the campaign were, on average, 290% higher than before the campaign ran. The chart shows that sales kept the same 290% increase compared to the pre-campaign period even after the campaign ended, highlighting the long-term impact (given that the product is not an impulse buy, a long-term effect is to be expected).
Pre-campaign analyzed period was 17.03.2022 – 25.03.2022.
The campaign ran between 26.03.2022 – 15.04.2022.
Post-campaign analyzed period was: 16.04.2022 – 26.04.2022.
BEKO
The graph line shows that sales during the campaign were on average, 149% higher than the weeks before the campaign ran. The chart shows that sales were on average 36% higher following the weeks after the campaign ended (the same reasoning applies – the product is not an impulse buy, leading to people noticing the campaign and deciding to buy after a consideration period).
Pre-campaign analyzed period was 09.03.2022 – 17.03.2022.
The campaign ran between 18.03.2022 – 07.04.2022.
Post-campaign analyzed period was: 08.04.2022 – 17.04.2022.
The Blindspot DOOH solution is empowering our sales efforts with a strategic approach to indoor advertising, allowing us to amplify our campaigns in a more effective and targeted way, by meeting customers’ needs while they are enjoying their usual shopping experience. Catalin Cincu – Digital Marketing Coordinator @ Arctic & Beko
We’re thrilled to have been able to help Arctic & Beko add digital billboards to their general marketing mix by using the Carrefour DOOH network. Looking at sales, it’s easy to see that it worked fantastically, even more than expected, taking into account we were promoting products that people usually take longer to decide over. We would partner with Arctic & Beko anytime again, to re-write this success. ” Razvan Telegescu – Head of Business Development @ Blindspot
The speak-by-themselves results of this strategic indoor DOOH marketing campaign colaboration between Arctic, Beko & Blindspot show in a data-driven manner that targeted digital ad placements on Carrefour Digital Screens, can easily & sustainably trigger long-term buying decisions from customers, even for household appliances that are anything but impulse buys. On the other hand, this case study perfectly describes Blindspot’s mission: to make it super fast, easy and effective for everyone to increase their business performances (be it sales, equity, awareness, or digital marketing objectives) by advertising on a collection of +1 Million digital screens all over the world, at more affordable prices that one could ever imagine.
