Arctic Beko DOOH Campaign Boosts Sales with Carrefour Screens

For two innovative brands dedicated to enhancing customer comfort through cutting-edge technology, the Arctic Beko DOOH campaign delivered outstanding results. Blindspot partnered with Arctic and Beko to leverage targeted indoor digital advertising, boosting sales far beyond expectations by engaging consumers in real shopping environments.

Innovative Products Meet DOOH Advertising

Arctic and Beko launched their latest eco-friendly household appliances with strong guarantees, promoted through strategic digital out of home (DOOH) ads:

• Arctic ExtraSteam Technology Washing Machine – featuring a 5-year guarantee.
• Beko HARVESTfresh™ Refrigeration Technology & BEKO AEROperfect™ Fan Oven Technology – highlighting sustainable innovation, also backed by a 5-year guarantee.

Blindspot executed the campaign on the Carrefour Digital Screens Network, covering 40 supermarkets across 26 Romanian cities. Ads appeared on digital displays in high-traffic areas such as entrance video walls, reception zones, grocery aisles, gastronomy sections, and fresh product areas, ensuring contextual relevance by placing ads where shoppers naturally engage.

Campaign Strategy: Contextual Advertising and Audience Targeting

This DOOH partnership capitalized on the power of contextual advertising, aligning ad content with the surrounding environment to create meaningful connections with consumers. By using real time data and audience targeting, the campaign delivered relevant messages during peak shopping hours, driving engagement and measurable results.

Key elements included:

• Strategic placements near relevant product categories to influence purchase decisions.
• Data-driven scheduling to execute campaigns during high-traffic periods.
• Compelling creative messaging emphasizing product benefits and limited-time guarantees.

Impressive Results: Driving Sales Through Digital Signage

The Arctic Beko DOOH campaign exceeded expectations, demonstrating the lasting impression that well-executed DOOH ads can make—even for products with longer purchase consideration cycles.

ARCTIC

• Sales increased by 290% during the campaign compared to pre-campaign levels.
• Remarkably, sales remained 290% higher even after the campaign ended, indicating strong brand recall and influence.

Pre-campaign period: 17.03.2022 – 25.03.2022
Campaign period: 26.03.2022 – 15.04.2022
Post-campaign period: 16.04.2022 – 26.04.2022

Beko

• Sales rose by 149% during the campaign.
• Post-campaign sales stayed 36% higher than pre-campaign levels, showing delayed purchase decisions driven by DOOH influence.

Pre-campaign period: 09.03.2022 – 17.03.2022
Campaign period: 18.03.2022 – 07.04.2022
Post-campaign period: 08.04.2022 – 17.04.2022

Why This DOOH Campaign Worked: The Power of Programmatic DOOH and Digital Street Furniture

The success of this campaign highlights the benefits of programmatic DOOH, which allows advertisers to dynamically update ad content based on real time updates such as location, weather conditions, and audience behavior. Utilizing digital street furniture and digital signage in shopping centers and supermarkets provided a seamless way to engage audiences in their natural shopping environment.

This approach ensures:

• Brand safety by placing ads in premium, relevant environments.
• Efficient use of DOOH inventory through precise audience targeting.
• Ability to execute campaigns quickly and measure campaign performance with data-driven insights.

Testimonials: Voices from the Campaign

The Blindspot DOOH solution is empowering our sales efforts with a strategic approach to indoor advertising, allowing us to amplify our campaigns in a more effective and targeted way, by meeting customers’ needs while they are enjoying their usual shopping experience.

– Catalin Cincu, Digital Marketing Coordinator @ Arctic & Beko

A Data-Driven Success Story

We’re thrilled to have been able to help Arctic & Beko add digital billboards to their general marketing mix by using the Carrefour DOOH network. Looking at sales, it’s easy to see that it worked fantastically, even more than expected, taking into account we were promoting products that people usually take longer to decide over. We would partner with Arctic & Beko anytime again, to re-write this success. ”

– Razvan Telegescu – Head of Business Development @ Blindspot

Leveraging DOOH Partnerships for Measurable Success

This Arctic Beko case study exemplifies how brands can effectively engage consumers through DOOH advertising by combining strategic placements, contextual relevance, and programmatic technology. For marketers and media owners looking to maximize advertising spend and create lasting impressions, forming strong DOOH partnerships and utilizing digital displays in relevant environments is key to driving measurable results.