Digital Out-Of-Home: Boosting In-Store Sales at Carrefour

Supermarkets: A Battle for Attention

Supermarkets are crowded spaces. Dozens of brands compete for attention at the same time. Contextual DOOH advertising offers a way to stand out in that clutter and convince customers to buy more.

The Power of Contextual DOOH Advertising

This tactic dynamically updates creative content based on what’s happening in real time. Together with Carrefour, Blindspot helped Aqua Carpatica prove that relevance is the ultimate differentiator.

Using Blindspot’s platform, the brand deployed 57 data-driven creatives across in-store digital screens at key Carrefour locations. Each spot was scheduled to run exactly when it mattered most: lunchtime, evening rush hours, or weekend family shopping trips. As a result, contextual DOOH advertising ensured shoppers noticed and acted.

Each ad was scheduled to run exactly when it mattered most:

• Lunchtime breaks
• Evening post-work rush
• Weekend family shopping trips

The Results

The campaign delivered impressive performance: a 32% uplift in total sales volume during the campaign window. This highlights the measurable impact contextual DOOH can bring to retail environments.

For context, the Interactive Advertising Bureau (IAB) has repeatedly noted that DOOH campaigns increase both engagement and purchase intent compared to static signage (source).

Watch the short case-study video below for a closer look at the creative in action.

Plan Your Next Campaign

Need ideas for your next Digital Out-of-Home campaign?

Curious how quickly you can go live with Blindspot? Say hello and we’ll put together a free, no-obligation plan tailored to your locations.