Arctic Beko DOOH Campaign Boosts Sales with Carrefour Screens

For two innovative brands dedicated to enhancing customer comfort through cutting-edge technology, the Arctic Beko DOOH campaign delivered outstanding results.

Innovative Home Tech Meets Innovative Advertising

When two household technology leaders Arctic and Beko  joined forces with Blindspot, the result was a campaign that redefined how appliances could be marketed in retail spaces. Focused on eco-friendly, high-performance appliances, both brands leveraged digital out-of-home (DOOH) to reach shoppers directly where purchase intent is strongest: in-store.

This campaign proved that even products with longer buying cycles can achieve extraordinary results through contextual digital placements designed for attention, timing, and trust.

Contextual DOOH: Turning Everyday Shopping into a Brand Experience

Arctic and Beko launched a joint initiative to promote their latest innovations:

• Arctic ExtraSteam Technology Washing Machine, featuring a 5-year guarantee.
• Beko HARVESTfresh™ Refrigeration and AEROperfect™ Fan Oven Technologies, highlighting sustainability and energy efficiency.

Using the Carrefour Digital Screens Network, Blindspot activated the campaign across 40 supermarkets in 26 Romanian cities, targeting key in-store locations such as entrances, grocery aisles, gastronomy zones, and fresh product sections.

A Strategy Built on Timing, Relevance, and Precision

The Arctic & Beko DOOH campaign capitalized on contextual advertising to align brand messages with real-time consumer behavior. By leveraging Blindspot’s programmatic DOOH platform, creatives were dynamically scheduled based on peak shopping hours and audience engagement data.

The targeting strategy included:

• Strategic screen placement near product categories to influence purchase intent.
• Data-driven scheduling to run campaigns during high-footfall periods.
• Creative emphasis on product innovation, sustainability, and limited-time guarantees.

Results: Sales Surge Across Both Brands

The results demonstrated how DOOH can drive remarkable sales even for durable goods with longer decision cycles.

ARCTIC Results

• Sales increased by 290% during the campaign compared to pre-campaign levels.
• Remarkably, sales remained 290% higher even after the campaign ended, indicating strong brand recall and influence.

Pre-campaign period: 17.03.2022 – 25.03.2022
Campaign period: 26.03.2022 – 15.04.2022
Post-campaign period: 16.04.2022 – 26.04.2022

Beko Results

• Sales rose by 149% during the campaign.
• Post-campaign sales stayed 36% higher than pre-campaign levels, showing delayed purchase decisions driven by DOOH influence.

Pre-campaign period: 09.03.2022 – 17.03.2022
Campaign period: 18.03.2022 – 07.04.2022
Post-campaign period: 08.04.2022 – 17.04.2022

Why the Arctic & Beko DOOH Campaign Worked

The campaign’s success stemmed from combining programmatic DOOH technology with strategic indoor placements. Using Carrefour’s trusted retail network and premium digital displays, the campaign reached consumers in relevant, brand-safe environments.

This approach ensures:

• Brand safety by placing ads in premium, relevant environments.
• Efficient use of DOOH inventory through precise audience targeting.
• Ability to execute campaigns quickly and measure campaign performance with data-driven insights.

Voices from the Campaign

The Blindspot DOOH solution is empowering our sales efforts with a strategic approach to indoor advertising, allowing us to amplify our campaigns in a more effective and targeted way, by meeting customers’ needs while they are enjoying their usual shopping experience.

– Catalin Cincu, Digital Marketing Coordinator @ Arctic & Beko

We’re thrilled to have been able to help Arctic & Beko add digital billboards to their general marketing mix by using the Carrefour DOOH network. Looking at sales, it’s easy to see that it worked fantastically, even more than expected, taking into account we were promoting products that people usually take longer to decide over. We would partner with Arctic & Beko anytime again, to re-write this success.

– Razvan Telegescu – Head of Business Development @ Blindspot

A Data-Driven Blueprint for Retail DOOH Success

The Arctic & Beko campaign demonstrates how contextual, data-driven DOOH can deliver measurable performance for high-value consumer goods.

For appliance and technology brands looking to boost engagement in retail environments, this case study is proof that programmatic DOOH can shorten decision cycles, amplify visibility, and drive tangible results.