Digital Billboard Pricing: A No-Nonsense Guide for B2B Startups
B2B Startups and Billboards: A Surprising Match
When you put startups, B2B, and billboards in the same sentence, it might not make sense to many. The world of B2B startups is very different from B2C. Both aim for growth, but B2Bs sell to an audience with different buying motivations.
We’re here to clear that up and share a secret: digital billboards are HOT and RISING, and B2B startups can benefit too!
How do you make it stick?
Let’s dive into why and how B2B startups should use digital billboard advertising. Out of Home (OOH) campaigns including digital billboards, posters, and mobile screens can help startups reach the right audience effectively.
Hourly Buying Changes Everything
Traditionally, billboards required long contracts. Blindspot makes it flexible by letting you buy hourly slots on digital screens worldwide.
With just a few clicks, you can:
- Select the city, the screens and hours for your ad.
- Upload your content.
- Launch instantly – no agencies needed!
We handle the pricing data and booking process, saving you time and effort.
What About Pricing?
Billboard costs depend on location, timing, and duration. Traditionally, a New York billboard costs $2,000–$4,000 per month.
With Blindspot, you can advertise on Times Square screens like Thomson Reuters for around $280 per hour.
This flexibility lets startups test campaigns, adjust strategy, and maximize exposure without long commitments.
Say what?
$280 dollars per hour for a billboard in North Times Square! That’s budget-friendly, especially for startups.
Digital Billboards in B2B Marketing
So how can B2B companies use billboards effectively? By pairing them with performance campaigns.
- Launch an account-based marketing campaign by targeting a company’s HQ with nearby billboards.
- Buy hourly slots when decision-makers arrive or leave work.
- Use strong creative that activates attention offline, while digital ads retarget those same people online.
This “heats up” your audience before the actual sales pitch.
When considering billboard types, a large billboard in a high-traffic area can generate more impressions but costs more, while a small billboard is cost-efficient for targeted campaigns. Expanding your campaign across multiple locations increases reach and impact.
Billboards as Social Media Fuel
Once upon a time, billboards were for big brands only. Now, smaller brands, startups, and others can use digital billboards.
Best part? Billboard social media content can go viral.
How so?
- Put some contextual content on the billboard;
- Film it and share it on social media.
- Watch engagement explode.
Case in Point
WallStreetBets. Our “$GME GO BRRR” billboard became the #2 most upvoted post on Reddit of all time.
Billboards also build trust on LinkedIn, serving as case studies that attract professional interest.
Why Billboards Work for B2B
Whether SaaS, hardware, or tech, billboards are as effective for B2B as for B2C. Thanks to hourly buying and contextual content startups can:
- Increase brand awareness with decision-makers.
- Strengthen performance marketing results.
- Build trust and credibility through visible campaigns.
Billboards remain measurable, relevant, and impactful in today’s digital age. They complement other strategies while giving startups a high-visibility edge.
Try It Today
Create a free Blindspot account, no minimum buy-in required. Test a campaign, target your audience, and see how simple B2B billboard advertising can be.
Join the 15,000+ businesses already using Blindspot to scale with digital billboards.
