Aqua Carpatica Lifts Sales By 32% With Contextual DOOH

Supermarkets are crowded spaces. Dozens of brands compete for attention at the same time. Contextual DOOH advertising offers a way to stand out in that clutter and convince customers to buy more.

Winning Shopper Attention in a Crowded Supermarket Aisle

In collaboration with Carrefour and Blindspot, Aqua Carpatica launched a contextual digital out-of-home (DOOH) campaign to turn everyday shopping moments into purchase triggers. The objective was simple yet powerful: to test the effectiveness of contextual advertising in driving measurable sales lift right at the point of decision.

Making Every Moment Count with Contextual DOOH

The campaign’s success lay in perfect timing. Using Blindspot’s real-time DOOH platform, Aqua Carpatica delivered 57 dynamic, data-driven creatives across 34 key Carrefour locations nationwide.

Each digital screen automatically adjusted its creative based on time of day and shopper behavior, ensuring relevance during:

• Lunchtime breaks when hydration cues were strongest
• Evening rush hours when impulse buys peak
• Weekend shopping trips when families stock up on essentials

Smart Data, Real-World Timing

The campaign was rooted in behavioral and temporal insights. Aqua Carpatica’s messaging adapted to real-world context, reinforcing brand presence when purchase intent was naturally high.

This real-time scheduling created a sense of synchronicity between message and moment, a hallmark of contextual advertising that static displays simply can’t achieve.

Delivering Refreshing Results

The results were as clear as Aqua Carpatica’s message:

• +67% sales increase in the promoted wine category (cross-promotion synergy)
• +30% sales increase for selected Aqua Carpatica SKUs
• +32% uplift in total sales value during the campaign period

Watch the short case-study video below for a closer look at the creative in action.

What Brands Can Learn from Aqua Carpatica’s Approach

Aqua Carpatica’s campaign proved that contextual DOOH can transform awareness into action by uniting data-driven scheduling, strategic retail placement, and audience relevance.

Key takeaways:

• Context matters more than content: Ads that respond to time, traffic, and mood outperform static messaging.
• Retail DOOH is measurable: With the right data integrations, physical media can be tracked like digital.
• Partnerships amplify performance: Working with Carrefour enabled precise targeting and proximity to purchase.

For FMCG brands competing in high-traffic retail spaces, Aqua Carpatica’s strategy illustrates how contextual DOOH can drive sales uplift without discounting or promotions, simply by delivering the right message at the right time.