AdQuick vs. Blindspot
From one OOH company to another, we’ll be the first to admit it: we love what AdQuick are doing for the OOH industry. But if you’re looking for a flexible hourly-based, location-first approach that doesn’t lock you in contracts or budget minimums, then Blindspot might be your new best friend.
Over 25,000 advertisers use Blindspot for their DOOH campaigns.
Our Philosophy
Location, Location, Location
Right away, AdQuick and Blindspot differ in terms of their philosophies. Here at Blindspot, we built our platform location-first. What that means is that we’re of the opinion that your ad is seen matters more than an estimated audience guesses.
You choose the exact spot—down to the hour. You’re not locked into a predefined “audience segment” or neighborhood you didn’t choose. In contrast, AdQuick runs what is very clearly an audience-first platform, which is great if you’re a large-scale, nationwide brand that prioritizes reach over specificity. However, most small and mid-sized brands don’t have that luxury.
Flexible Campaign Durations and Budgets
Want the freedom to run campaigns your way? Let’s break down the differences in how Blindspot and AdQuick handle campaign flexibility.
| Feature | Blindspot | AdQuick |
|---|---|---|
| Campaign length | Runs by the hour | Must run at least 4 weeks |
| Budget needed | No minimum amount | Starts at $5,000 |
| Start dates | Start any day | Only on Mondays |
| Campaign Pause Flexibility | Stop as soon as you hit your goal | Keep running until the contract ends |
Bottom line: If you’re a smaller business or simply want the agility to test new locations, dates, or creative angles and buy billboards by the hour instead of committing to month-long contracts from Day One, Blindspot has your back.
DOOH VS Static
The Medium Is The Message
Credit where credit is due, AdQuick offers two kinds of billboards—static (your old-school, unchanging ads) and digital (live updates on-screen). Blindspot is all about digital: you can switch to a “rainy-day special” the moment it pours, or even wrap scooters and other outdoor furniture with your message!
Data Management & Attribution
Getting Real About Real Time Data
At Blindspot, we’re big believers in real-time analytics and contextual triggers (like time of day, weather, and local events).
Meanwhile, AdQuick offers standard support for measuring impressions and foot traffic (especially for static), but you may not get the same second-by-second insights that come with DOOH.
The Bottom Line
AdQuick
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- • Great for national or global advertisers that prefer big-scale awareness buys.
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- • Useful if you want a mix of static and digital and don’t mind more fixed runtimes.
- • Typically best if your budget starts around $5K and you’re comfortable with four-week windows.
Blindspot
- Ideal if you want to choose exact locations—down to the intersection.
- Perfect for campaign lengths from a couple of hours to a couple of months (or more).
- Emphasizes real-time triggers, hourly billing, and on-the-fly creative changes.
- No big spend required to get your first ad rolling.
Ideal if you want to choose exact locations—down to the intersection.Customer success stories
From small startups to industry leaders, these stories offer valuable insights and inspiration for your own journey to success.
32%
sales value uplift in stores that ran the campaign.
67%
sales increase within the promoted wine category
30%
sales increase on promoted SKUs
16%
increase search trafic, often linked with OOH campaigns
51%
more website visitors compared to the previous month
24%
higher sales linked to contextual DOOH messaging
+10,000,000
impressions from OOH pictures shared on social media
+100
news mentions sharing the OOH campaign
All time high
search interest for Rihanna in the weeks following the campaign
We wanted to put our own testimonial here but our lawyers said we might be “biased.”
So, our satisfied customers will have to do.
AS
You’ve never disappointed and the customer service is outstanding. They’re more than accommodating and the price can’t be beat!
WD
Easy to use and book billboards! So modern and simple!!
TM
I love that it gives me, as a small startup, access to advertising I wouldn’t otherwise be able to access.
MP
I’m just happy to get my ad campaign around Time Square after getting rejected multiple times. I love the fact that your pricing is reasonable for a rising solo artist like myself, in order to reach more people.
EM
I love the ease of campaigns, and the nationwide reach!
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