Blindspot Campaigns  /  Binance · Always-On EU  /  Contextual changes bogdan@seeblindspot.com

Binance · Always-On EU

Live · delivering
Flight01 Apr – 30 Jun
Network184 screens
Creatives5 variants
PacingOn track · 64%

Campaign details · contextual changes

What ran, where, and why it changed.

This campaign carries 5 creative variants behind one set of context rules. When the real world shifts, the rain starts, the temperature spikes, BTC jumps, the screen swaps to the matching creative on its own. Below is the full record: every swap, the trigger that fired it, the screens it touched, how long it stayed up, the plays it earned, and how it performed.

Review build · sample data · not deployed
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Context replay

Drag the timeline or press Play to scrub the window. Click any band to jump; click a legend chip to isolate a creative.
Playhead
Share of screen time
On screen at playhead
Live
Binance$14 / hr

Weather
Local time
BTC 24h
Live on these hubs

Creative variants & rules

The 5 creatives in rotation and the trigger that calls each one. Click a card to replay when it ran.

Swap log

Every contextual replacement. Sort it, filter by signal, and click a row for the per-hub breakdown.

How each variant performed

Delivery and efficiency by variant. The right column is cost per play and how much cheaper it ran than the base spot, this is where contextual earns its keep.